Archives for January 2007

Another post in the series to help you get the most from your advertising dollars. Another term you'll hear bandied about by radio and televisions sales people (otherwise known as "account executives" or "A/Es") is avail. An avail is the unsold inventory of ad time/space. In the case of radio and television, there are only 24 hours in each day. In each hour of programming, … [Read more...] about Pricing Advertising: Learning the code: Avails

B. L. Ochman in his What's Next Blog asks and answers the question "Why aren't more advertisers and bloggers getting together?" According to Ochman, the primary reasons are primarily fear and ignorance. He ends with admonishing readers, "No smart company, organization or association can afford to ignore blogs as an advertising option any longer." When … [Read more...] about Myths and Facts about Blog Advertising

Once again, advertising is being blamed for poor product design. According to Tech Dirt, Microsoft began the first quarter generating buzz for their new Ultra Mobile PC. Veiling their product behind the veil of "Microsoft Origami Project", Microsoft successfully generated great "buzz," that is until they revealed the product. Now, Microsoft is blaming poor marketing on the … [Read more...] about Is it poor advertising or is the product to blame?

Another one for the Walmart Files.... An article in Forbes reports that Walmart is embarking on a new program. The retail giant is undertaking a new plan for staffing stores so shoppers will actually pay for their goods instead of abandoning their filled carts. The purpose, of course, is to meet heavy shopping hours with more store help, while scaling down during slower … [Read more...] about A revolutionary idea…. keeping customers happy