Sorry, but I have Colts on the brain this week. So do alot of other Hoosiers and even some who don't call Indiana home. You could say that Colts fans are an ideal definition of a niche market and one where geographical location plays less of a role than you might imagine. Brain Gardner is a Colts fan who's actually living in Chicago. (Watch the game at home Brian! It's not … [Read more...] about The value of a Niche
Beyond Niche Marketing
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