Archives for May 2007

Over at Wired.com there's a great post about an Adwords Campaign that's causing quite a stir. In the article Hundreds Click on Google Ad Promising to Infect Their PCs the story emerges about a security researcher (Didier Stevens) who launched a Google Adwords campaign that read: Is your PC virus-free? Get it infected here! For whatever reason, he had over 400 people click on … [Read more...] about Taking Viral Marketing to a New Level

The first rule of creating compelling creative is to grab your target audience's attention. Saturday, as I was sifting through my mail, there was an oversized post card with an image of the Motorola Razor cell phone dominating the front of the piece. I glanced, and since I didn't want or need a phone and quickly tossed the piece into the garbage. Once lodged in the garbage … [Read more...] about Creating Compelling Creative

I recently wrote about the experience of re-entering the "Ad Speak" waters after a full 10 days of going cold turkey. 10 days of abstinence from Ad Speak has helped me to "reconnect" with the average small business owner. You know, the one who speaks DIRECTLY with his/her ad rep. The business owner who has the ability to make a decision regarding advertising without getting … [Read more...] about Ad Waste and Marketing Speak

I spent last week traveling, so as a result didn't have the time to devote to staying current with my favorite "Ad Speak" blogs. So when I saw that IMedia Connection had a post on "The Matrix" Guide to Brand-Building: Neomarketing & Transmedia Engagement" I felt compelled to click. After all, we had passed the time on the trip watching The Matrix trilogy and so the … [Read more...] about Transmedia Engagement