According to Advertising Age Today's Niche Marketing Is All About Narrow, Not Small. It's been a LONG time since I thought of defining a target or niche market as focusing on something small. I guess that's because I was taught by a true visionary who snapped me up right out of college and set me on the path of true marketing enlightenment. Her tenure in the … [Read more...] about Niche Marketing 2.0
Archives for June 2007
All that matters is what’s important to the customer….
As you try to reach out and touch someone with your marketing or advertising, it's ESSENTIAL that you focus upon what's important to the CUSTOMER. I pound that drum pretty hard in my book, Beyond the Niche but it's always nice when you find someone else pounding out the same beat! Drew McLellan's post on Have you committed a Cardinal Zin says: Whether you are the … [Read more...] about All that matters is what’s important to the customer….