Step #1: Identify your target audience. Step #2: Identify the Goals, Desires and Problems of the individuals within your target audience. Step #3: Identify how your product/service helps solve a problem, quench the customer’s desire or help the customer achieve their goal. Step #4: Begin crafting your marketing message. Laser focus upon a single … [Read more...] about 5 Deceptively Easy Steps to creating an affordable small business marketing strategy
Archives for July 2007
Transforming your business by tightly targeting your Niche…
Yesterday Comcast decided to shut down my business for the afternoon, so I loaded the kids into the Dodge Grand Caravan and we headed to the movies. We went to see the summer blockbuster Transformers. In the movie, I was transported to a place where the men in the military are brave, dedicated and a model of precision/efficiency [yeah!] and GM products are the cutting … [Read more...] about Transforming your business by tightly targeting your Niche…
Advertising 2.0: Building Trust is an essential element in marketing success
They don't call it the "information age" for nothing. If you're concerned with creating information overload, there is no need to worry. If someone isn’t interested in your product or service then s/he isn’t going to bother to read or listen to your advertising message anyway. With that in mind, remember that too much “information” … [Read more...] about Advertising 2.0: Building Trust is an essential element in marketing success
Niche Marketing Success Story: The Bakery in the Basement
Beyond the Basement: The story of Ida Mae’s Ida Mae’s (name changed to protect the client’s privacy) was a small bakery started by two retired nurses who launched their business with very little cash and a huge investment of “sweat equity.” The two women had found space for their business in the basement of an aging office building, which was … [Read more...] about Niche Marketing Success Story: The Bakery in the Basement
Approaching your niche with the beginner’s mind
Way back in the mid-1980s, as dinosaurs roamed the earth and this thing known now as the Internet was nothing more than a military defense communication tool, my mentor, Joan Elias, began instructing me in the ways of targeting marketing messages to increase the ROI of any marketing or advertising campaign. Maybe that's why Janet Johnson's post Nesting and Niching really … [Read more...] about Approaching your niche with the beginner’s mind