• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Strategy
  • How to Advertise Your Business
  • About Niche Marketing
  • Contact Me
Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Keywords and copy…. essential elements of niche marketing

October 16, 2007 by Kathryn Hendershot 2 Comments

In his post,  "Advanced Keyword Research — The power of understanding your visitors”, Hamlet Batista takes the reader step by step through the process of researching keywords for your target audience.   It’s a great article with some great tools.  Be sure to check out (and bookmark) the full article.  In his post, the first step is, of course, to identify your target audience or visitors. 

Over and over again, marketing experts EVERYWHERE beg and plead with business owners to begin with their target audience in mind.  A much touted key to success is to write copy with the end user in mind instead of writing copy for the search engines.  After all, heavy traffic without conversions to sales is not the key to a profitable online experience.  But writing with the end user in mind eventually leads us back to targeting a niche market.

An interesting thing happens when you start thinking of your target audience… you begin to include elements in your copy that reduce customer anxiety.

Gee, go figure.  People need to establish a relationship (aka TRUST) with you before they hand over their credit card information! 

I’ve written an entire book (Beyond the Niche) to help business owners to walk a mile in their customers’ shoes before they write a word of marketing copy.  If you’re making a Minor Sale… then trust isn’t as big of an issue for you to overcome with your potential customers.  However, if you’re making a MAJOR SALE... then the rules of the game change dramatically. 

Filed Under: Beyond Marketing

Reader Interactions

Comments

  1. Custom Business Cards | PrintPlace.com says

    October 31, 2008 at 7:11 pm

    It amazes me how many companies want “everyone” to be their target audience. That just won’t work, and close-minded (or else, balloons-in-the-sky minded) managers and business owners think that their product or service will be the one that appeals to everyone in the entire world. This is a great point about not writing for the search engines – that’s what marketers are doing nowadays because that is what their bosses think they want.

    Reply

Trackbacks

  1. Niche Marketing Strategy for Small Businesses - Beyond Niche Marketing says:
    October 11, 2021 at 12:53 pm

    […] website I had created for her had risen in search results.  She discovered it had a #1 SERP on the niche marketing strategy keyword we can defined.   Why? Because there wasn’t a lot of competition for those keywords at the […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

More to See

3 Marketing Tips for Small Business

June 2, 2022 By Kathy

Niche Market Products Can Grow Your Business

May 5, 2022 By Kathy

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

Footer

Low Cost, High Yield Marketing

Beyond Niche Marketing is a guide to effectively marketing your small business without breaking the bank.

Pick up your digital copy of Beyond the Niche for only $9.99 by clicking the button below.

 

Recent

  • Newspaper Advertising Basics
  • 3 Marketing Tips for Small Business
  • Niche Market Products Can Grow Your Business
  • Niche Market Ideas and How to Find Them
  • Social Media Marketing for Small Businesses

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

Copyright © 2023 · Magazine Pro on Genesis Framework · WordPress · Log in