Archives for October 2007

While the two terms are often used interchangeably , here is a difference between marketing and advertising. Marketing is the bigger picture. It is the whole set of the activities involved in transferring goods or services from you to the consumer. Advertising, on the other hand, is just one facet of marketing. It is the act of paying someone to deliver your message to the … [Read more...] about Advertising as an Invitation to your business

David Armano over at the Logic+ Emotion blog answers the question "Why Execs Are Stumbling in a New Media World" very well.  He uses the recent admission of guilt by executives at Martha Stewart Living Omnimedia as a perfect example of a large and very successful corporation losing sight of their customers' wants and needs.  Globe and Mail reports, that … [Read more...] about Slick design + sucky content = failure no matter what the medium

Lately, in my work with individual clients, the issue of marketing TACTICS keeps coming up. One client in particular is fond of taking free teleclasses with various marketing experts.  She listens, she takes notes and then she sets out to implement these marketing tactics in promoting her business.  The problem is, most of the marketing tactics she's using are to … [Read more...] about Why the best marketing tactics may fail to produce results.

It's time for another discussion of the Major Sale vs the Minor Sale and why you MUST know which your business is making BEFORE you begin putting niche marketing tactics into place. As a refresher, niche marketing (as the term is used here) is merely narrowing your marketing focus in order to broaden your sales. Articles are a GREAT niche marketing tactic if you are making … [Read more...] about Niche Marketing Tactics: Articles as an essential Niche Marketing Tool