Archives for January 2008

Congratulations... you've done it.  You've measured and listened and finally done it!  The phone is ringing off the hook, your web master has called and informed you that there will be an additional charge for all the bandwidth your web site is consuming, but you don't care!  The orders are ROLLING in and a nice big bandwidth charge is just the icing on the … [Read more...] about How an effective marketing campaign can do more harm than good

Just a few weeks ago, every marketing message was centered around the holidays which are celebrated around the time of the Winter Solstice (in the Northern Hemisphere).  Now, those images have shifted from snow and reindeer to hard bodies sweating in the gym.  Oh what a difference a few days can make!  If you want your January message to "stand out", … [Read more...] about Composing compelling content appropriate for the season….