Message to Moveable Type regarding your recent swings at Wordpress: Tongue Must Be Firmly Inserted in Cheek Before Delivering Playful Marketing Blows to Your Competitor. Here's the deal... Daily Blog Tips is reporting on the "marketing" attempt by Moveable Type in which MT is trying to "poach" Wordpress users who are frustrated by yet another major upgrade to jump ship and … [Read more...] about Moveable Type’s Nasty Swipe at WordPress
Archives for March 2008
Finding Your Niche Market
One of the biggest challenges a new business owner faces is finding his/her niche market. Identifying and targeting a niche market is the foundation of all marketing activities. Ideally, a business foundation is built upon meeting the unmet needs of a target market. Micheal Gray was inspired recently by an announcement made by an airline stewardess. In his post, Untapped … [Read more...] about Finding Your Niche Market
Change or Die: A Rude Wake up Call for the Traditional Advertising Agency
Over two decades ago... back in the 1980's.... I took a position as an advertising account executive at a small advertising agency. It was my agency's job to manage my client's advertising dollars in the most effect way possible. The way we were paid for this management was via the traditional retainer + 15% of the dollars spent. We were, in the words of the Big Picture … [Read more...] about Change or Die: A Rude Wake up Call for the Traditional Advertising Agency
Are you frustrating your customers with a lack of follow through?
Last week, I picked up a magazine which featured an article on the "latest fashion trend"... in this case identified as items that are pink. My daughter is TOTALLY pink obsessed and naturally, I directed her attention to the article, which was really a 2 page spread featuring hot products offered in pink. She absolutely SQUEALED when I showed her the spread and began an … [Read more...] about Are you frustrating your customers with a lack of follow through?
Marketing Giveaways Can Grow Your Business
One of the best kept marketing secrets has to be marketing giveaways. It's a powerful marketing tactic that can help grow your business. Marketing giveaways are a great way to generate interest in your brand, generate leads, and get people to buy your products. They are also a great way to reach out to new audiences and build your following. What are Promotional Marketing … [Read more...] about Marketing Giveaways Can Grow Your Business