My colleague Rosemary Davies-Janes of Miboso.com does a LOT of work in with clients on developing their authentic personal brand. Rosemary works with independent service professionals… sometimes referred to as “solo-preneurs” who need an “outside eye” to help them see what is unique about them and how that uniqueness translates into an authentic personal brand.
Dan Schawbel also works on personal branding, except he works with job seekers, because in today’s workforce, even wage slaves have to worry about developing a personal brand.
Both Rosemary and Dan agree… Personal branding is not all about you. Developing a personal brand is really an exercise in defining
- Your USP (unique selling proposition)
- How that USP translates into benefits for your customers or clients.
What gifts do you bring to the table? Once you’ve identified those, then the next step is to discover how to package those gifts into a product that other people, be they clients or employers, want to receive.
THAT is the basis of personal branding… packaging yourself to present to others.