When Jeffery Fox wrote his book How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register, he spent the first half of the book addressing what goes on INSIDE of your business. This is probably a huge disappointment to many book buyers, because I'm sure most didn't want to know that the "unexpected" rules for marketing success involves making sure you … [Read more...] about The Biggest Marketing Mistakes Made by Small Business Owners
Archives for April 2008
Focus Your Energy Upon The Marketing… Grasshopper
I'm working with a client who is brilliant and creative. Those are traits that most of my clients share and I consider myself fortunate to have the privilege of working with them. This client in particular is working on developing a niche product... which is a wonderful foundation from which to develop a product. See, instead of tossing together a product that is EASY on … [Read more...] about Focus Your Energy Upon The Marketing… Grasshopper
Can Accountability and Advertising Co-exist?
There is a quote that goes "Half the money I spend on advertising is wasted; the trouble is I don't know which half." It's attributed to John Wanamaker (1838 - 1922) and is widely used because often, advertising expenditures are done with the "spray and pray" method. The reason I wrote my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver … [Read more...] about Can Accountability and Advertising Co-exist?
GM May Be Creating A Watershed Moment in Advertising
Imedia Connection's Michael Estrin reports that a watershed moment is occurring in the history of advertising and marketing. In the article Why GM gambled $1.5B on digital he reports on the recent decision by General Motors to shift one half of its total advertising budget to digital over the next three years. Part of the thinking driving GM's move is the web is the ULTIMATE … [Read more...] about GM May Be Creating A Watershed Moment in Advertising