When your business is small, you must develop a laser focus on your customers. Who they are and most importantly, why they buy from you. It doesn't matter if your B2B (business to business) or B2C (business to consumer) the key to marketing success is to be extremely specific in describing what you do for your customers. This practice is frequently referred to as "Niche … [Read more...] about Niche Marketing for Small Businesses
Archives for May 2008
Can You Really Do Your Own Marketing?
As a marketing consultant, I often feel like I'm in the role of "marketing therapist." When I begin to work with a new client, I'll hear of ALL the marketing strategies they've tried to implement. I'll hear how nothing has worked. They're afraid that nothing WILL work... but nothing could be further from the truth. However, every once and a while... by no means with every … [Read more...] about Can You Really Do Your Own Marketing?
Small Business Marketing Success Online
The formula for small business marketing success is the same online as it is off line. Small business marketing success lies in your ability to successfully identify your target customers and then create marketing messages that speak directly to those individual's goals, problems or desires. If you already have customers, then you are selling either products or services that … [Read more...] about Small Business Marketing Success Online
Word of Mouth Marketing
Word of mouth marketing is the most effective type of marketing. It's so effective because your customer is putting their reputation on the line. Your customer has nothing to gain from their recommendation but the appreciation of their friends and family. Ideally, as people talk about good products and services, word spreads to more and more people. They not only speak out on … [Read more...] about Word of Mouth Marketing
Have Google Adwords Let You Down?
Have you been beating your head against the wall, trying to make Adwords work for you? Google Adwords is for chumps...or at least for people without an eye on the advertising ROI. Google Adwords used to be easy... easy to use and easy to make work. But things have changed and not for the getter. Winning with Google Adwords today is hard. If you're winning with Adwords, … [Read more...] about Have Google Adwords Let You Down?