If you’re looking for a small business advertising solution, then begin by identifying the target audience for your marketing message.
Advertising is simply a way to talk to a LOT of people at once about the products and services you offer. Advertising is where you turn to when you can’t go out and meet your customers individually to explain personally WHY they should be doing business with you.
However, because the message is being delivered to the masses, it’s tempting to create a message that is focused on YOU and what YOU want instead of the prospective customer and what he/she wants. Instead of creating a customer building small business advertising solution, by creating “spray and pray” advertising messages, many small business owners will take a stab at advertising their small business, fail and then abandon advertising all together.
Small Business Advertising Solution
It’s not just small business owners who have trouble communicating with a large audience. Public speakers face a similar dilemma when preparing their message for the masses. The reason is simple: It’s almost impossible to effectively communicate with a faceless mob. However, the public speaker has a distinct advantage over the advertiser in that he/she can SEE the audience and can focus on a single individual in the audience. Focusing upon several individuals in the audiences helps the speaker “connect” with his or her audience.
The success principle holds true of your advertising. You’ve got to target your message so it connects with the audience. Just because you can’t see the audience as the message is being delivered, doesn’t mean you don’t need to still make the connection.
Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results will help you to put into practice this same success principle. Instead of trying to create an advertising message for a faceless mob, Beyond the Niche helps you to put an individual’s face on your target audience.
Beyond The Niche takes you step by step through the process of identifying and targeting your niche market. It then walks you through the process of creating compelling and selling advertising and marketing messages, the kind of messages that break through the clutter and reach your prospective customers. Learn more about niche marketing here.