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Viral Marketing Gone Horribly Awry

July 14, 2008 by Kathryn Hendershot 6 Comments

Viral Marketing… it’s the holy grail of marketing. A video or other marketing device which gains a life of it’s own and is distributed with alarming voracity across the web. It’s great when the viral marketing is spreading the story of your success… it’s horrible when it’s spreading ill will.

Take for example, the new iPhone 3 G. The last thing Apple wants is for the public to be reminded of the huge price drop just a few weeks after the original iPhone introduction. As a matter of fact, the original iPhone marketing plan is a perfect example of how to piss off your customers.

The Soup however is more than willing to poke fun at the new iPhone… with this viral marketing masterpiece:

[youtube]http://www.youtube.com/watch?v=cDZUk67FpB0[/youtube]

One thing about viral marketing is that you lose control very quickly of the message.  Web 2.0 provides LOTS of opportunities for your viral marketing to go horribly awry.

Apple has lost sight of the value of their customers over the long haul.  The latest iPhone release is a slap in the face to any previous iPhone customer.

The thing that takes any message to “viral” status is when it hits a nerve.  It appears the video featured above has done exactly that.

Filed Under: Beyond Marketing Tagged With: Advertising 2.0, iphone 3G, marketing plan, the long term value of a customer, viral video

Reader Interactions

Comments

  1. JR's Internet Marketing Strategies says

    July 15, 2008 at 6:07 am

    This is a scary thing, this is just the reason that I always think twice about my viral efforts.
    Thanks

    Reply
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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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