Viral Marketing... it's the holy grail of marketing. A video or other marketing device which gains a life of it's own and is distributed with alarming voracity across the web. It's great when the viral marketing is spreading the story of your success... it's horrible when it's spreading ill will. Take for example, the new iPhone 3 G. The last thing Apple wants is for the … [Read more...] about Viral Marketing Gone Horribly Awry
Archives for July 2008
Social Marketing is Like Showing Up Naked to a Cocktail Party
If there's one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Social media is like a cocktail party. If you want to use social media to market your business, you'd better be prepared to show up naked. Imagine if you attended a cocktail party naked. The moment you walk in, everyone will know if you've been … [Read more...] about Social Marketing is Like Showing Up Naked to a Cocktail Party
The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”
Not so long ago, THE DEFINITIVE go to magic marketing word was "free". Whether it was a free sample, a free trial or a free issue, free was a great word to use to capture attention. Those were the days when marketing messages were only being created by "professionals". Then came the internet, where anyone with a connection to the internet could become a "marketing … [Read more...] about The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”