Should you use AI writing software for marketing? The answer is a resounding YES! Not only will using AI writing software save you time but it may help you to make more money!
While it may seem to be “too good to be true,” you really can have an AI program write compelling and selling ads, copy, and blog posts.
If you’re thinking, “how could a computer possibly write an engaging blog post?” I thought that too at first. Then I tried it and discovered that AI writing software does just that.
Whether you are looking for content ideas or need help with editing your work, AI writing software provides all of the necessary functions without any of the hassle.
Why business owners should use AI writing software
You may not think of yourself as a writer, but if you’re an entrepreneur who is in charge of running your own company, it’s time to rethink that. According to Forbes 1, writing is the most valuable skill for any business owner today.
Your most valuable resource is your time. As a small business owner, you’ve got a lot on your plate. It’s super easy to spend your time on “urgent” things instead of “important” things. While you know it’s important to create blog content and social media posts, you also know you don’t have the 4 hours it takes to write a single blog post.
The truth is that your blog or website can be an asset worth millions–but only if it’s engaging and well-written. The good news is that with AI writing software, creating content doesn’t have to take hours. Even though there are so many other demands on your time, writing might just be the ultimate success tool.
Writing high-quality content on a regular basis not only helps get you more sales, it can also establish you as an expert in your field. You should write about yourself, your employees, you customers and your business. Focus upon what sets you apart from your competition. Write about the problems your business solves.
Regularly writing high quality content can increase conversions and help you to become recognized as an expert in your field.
What are AI writing tools?
There are a lot different types of AI-based writing tools. Some AI-based writing tools can help you with grammar, spelling and sentence structure. Others can help improve your SEO and SERPs.
AI writing tools differ from AI writing software in the fact that these tools only correct what you have written. They won’t write the content for you.
Meanwhile, AI writing software uses artificial intelligence and machine learning techniques to create content.
How does AI writing software work?
AI writing software is able to understand phrases and associations between words. AI writing software engines take information from you and combines it with information from millions of sources across the internet. This is how AI writing software creates unique articles, blog posts, ads and other kinds of content.
Why should small business owners care about content marketing.
Small business owners should care because content marketing is incredibly effective. After reading recommendations on a blog, 61% of U.S. online consumers made a purchase. 2 By consistently creating high quality content, you will improve your company website’s visibility in search. You can also increase the effectiveness of your advertising.
It’s little wonder there are 7.5 million blog posts published daily. The vast majority of bloggers post at least once per week. 3 Creating content is time consuming. It takes on average over 4 hours to create a single blog post. 4
AI writing software can help create compelling, selling content as quickly and efficiently as possible .If you have been putting off blogging because it seems like too much work, try using AI writing software.
AI writing software can create compelling marketing messages.
Maybe you’ve had better luck hiring copywriters than I have. When I’ve hired copywriters, I’ve always ended up paying a LOT of money for garbage I couldn’t use. So I was skeptical about what kind of content an AI could produce. I’ve been pleasantly surprised. Below are some examples of actual content created by AI writing software.
Can AI writing software replace humans completely?
Just as cars that have Auto Drive need a licensed driver awake behind the wheel, AI writing software needs quality input from humans. There’s a saying, “garbage in – garbage out” and no where is that more true than for AI writing software.
For example, you’ll often be prompted to identify who your target audience is. You can’t expect the AI to figure this out for you.
So in order to use AI writing software most effectively, you’ll still need to be well verse in the basics of marketing. You’ll need to know who your target audience is. You’ll need to know what problems your product or service solves. On the plus side, the best AI writing software seems to know the difference between features vs benefits.
AI writing software writing marketing content in action
There are four steps you need to take your audience through if you want them to buy your product These for steps are Attention, Interest, Desire, and Action (AIDA). Every AI writing software I’ve used includes a “recipe” or “template” for this frequently used marketing framework.
You begin by entering your business name, product description and then the AI does the rest.
Here’s an example of what Jarvis came up for the AIDA Formula for my book Beyond the Niche.
(Note: I tweaked the Call to Action slightly. The original content said, “buy on Amazon” but the book is no longer supposed to be for sale there. UGH! That’s an ugly problem I need to tackle.)
PAS Copywriting Formula
Another formula often used in copywriting is the PAS copywriting formula. PAS stands for Problem, Agitate, and Solution. I used WordHero to create a PAS Copywriting Formula for my book. (FYI: This is NOT an affiliate link.)
Writing a blog post with AI
Got writer’s block? Don’t know what to write about? AI writing software can generate blog post ideas.
Once you’ve got a blog topic, you can use AI writing software to generate a blog post outline:
Here’s the blog post outline for the topic “Why writing can be an entrepreneur’s ultimate asset.”
The AI software can then create your introductory paragraph:
It can write your closing paragraph as well:
One of the really exceptional tools is the ability to take elevated concepts and simplify them for your readers. Here is the paragraph above “reworked” to a 6th grade reading level:
It’s important to note that all AI writing software is not created equal. While they all claim to be able to rewrite content, some do a really bad job at it.
Here’s an example of the output from an awful AI writing software. This AI writing software is one of the 54 tools offered by a company offering comprehensive SEO. Here’s the original text:
Content marketing is a huge part of any digital strategy because it is so incredibly effective. However, it’s expensive and time-consuming to produce high quality copy on a regular basis. That’s where AI writing software comes in. AI writing software engines takes information from you and combines it with information from millions of sources across the internet to generate high-quality copy.
AI writing software can generate compelling and persuasive ad copy, blog posts, social media posts, email newsletters and more. It doesn’t get more efficient than that! This technology is rapidly evolving. You’ll find you get DRAMATICALLY different output from different services.
I’ve tried several AI writing software for marketing programs while writing this blog post. (It’s taken a LOT more than the traditional 4 hours to create this puppy.) Thus far, I’ve tried 5 different AI writing software for marketing. I personally recommend Rytr. This is an affiliate link and I’ll earn a small commission if you choose to upgrade to a paid plan.
Rytr is by far my favorite AI writing software. For starters, they offer a FREE plan. You can literally “try before you buy.” Not only can you try, but you can generate a lot of content. The free plan offers 5,000 characters per month. You can upgrade to premium plan for unlimited usage starting at just $29/month.
Some services, only allow you to create “short” content for $29 per month. They’ll give you a 5,000 character limit, but you’re not able to use those characters to write entire blog posts. The under $30 plans only allow you to write blog introductions, outlines, etc. You can’t create an entire blog post. In order to do that, you have to pay more – A LOT MORE. I was ready to upgrade to the $120 per month plan when I discovered Rytr.
Rytr offers a truly robust cost-effective solution. You can choose from 30+ templates to cover all your writing needs in 30+ languages. You’ll get the option to choose 20+ tones of voice so the AI will write with the correct emotion. Of course, you can also use scientific copywriting formulas — such as AIDA & PAS — to write compelling and selling content for your marketing messages.