Finding your niche market is like discovering rocket fuel. Once you've identified your target niche market, you can tap into your customers' goals, desires and problems. You can use these goals, desires and problems to create powerful, compelling and selling marketing messages. Unfortunately, when you see your customers like a mob instead of as individuals, it's easy to … [Read more...] about Finding Your Niche Market
Marketing is more than you think
Marketing your business is more than just buying advertising. It's more than brochures, banners and business cards. The goal of your marketing is to earn a spot in your audience's mind. Sometimes the best way to earn a spot in your audience's mind is by doing the right thing. Smart business owners know that doing the right thing during a tragedy can earn the loyalty of an … [Read more...] about Marketing is more than you think
Features vs Benefits
Want your content to be a marketing superstar? Focus on benefits instead of features. Creating benefit centric content is harder than it sounds. It may be the most difficult part about content marketing. Sales trainers teach aspiring sales people, “Features tell – while benefits sell.” The key to closing sales is to focus upon benefits instead of features. The same is true … [Read more...] about Features vs Benefits
Why you need a niche marketing strategy for your business
Niche marketing means defining a target audience for your marketing message. Quite simply, a niche marketing strategy is choosing the target audience for your marketing materials. Using a niche marketing strategy allows you to save money on advertising while increasing your marketing ROI. Did you know that every content marketing strategy BEGINS by developing a niche … [Read more...] about Why you need a niche marketing strategy for your business
Niche Marketing Strategy for Small Businesses
Defining a target audience is one of the greatest challenges I help clients to overcome. Implementing a niche marketing strategy is a formula for success. It can make it easier to create compelling and selling marketing messages. By focusing on a specific audience - you reduce your competition. When you reduce your competition, you increase your odds of success. Targeting … [Read more...] about Niche Marketing Strategy for Small Businesses