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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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      • Beyond the Niche
  • Niche Marketing
    • How to Identify Your Niche Market

Kathryn Hendershot

Finding Your Niche Market

March 29, 2018 by Kathryn Hendershot Leave a Comment

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding your niche market is like discovering rocket fuel.  By identifying your target niche market, you can focus upon your customers' goals, desires and problems.  When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market

Marketing is more than you think

September 21, 2017 by Kathryn Hendershot Leave a Comment

Marketing your business is more than just buying advertising.  It's more than brochures,  banners and business cards.  The goal of your marketing is to earn a spot in your audience's mind. Sometimes the best way to earn a spot in your audience's mind is by doing the right thing.  Smart business owners know that doing the right thing during a  tragedy can earn the loyalty of an … [Read more...] about Marketing is more than you think

Features vs Benefits

November 26, 2013 by Kathryn Hendershot

Want your content to be a marketing superstar? Focus on benefits instead of features. Creating benefit centric content is harder than it sounds.  It may be the most difficult part about content marketing. Sales trainers teach aspiring sales people, “Features tell – while benefits sell.” The key to closing sales is to focus upon benefits instead of features. The same is true … [Read more...] about Features vs Benefits

Why you need a niche marketing strategy for your business

September 9, 2011 by Kathryn Hendershot

Niche marketing means defining a target audience for your marketing message.  Quite simply, a niche marketing strategy is choosing the target audience for your marketing materials.   Using a niche marketing strategy allows you to save money on advertising while increasing your marketing ROI. Did you know that every content marketing strategy BEGINS by developing a niche … [Read more...] about Why you need a niche marketing strategy for your business

Niche Marketing Strategy for Small Businesses

August 23, 2011 by Kathryn Hendershot

Defining a target audience is one of the greatest challenges I help clients to overcome. Implementing a niche marketing strategy is a formula for success. It can make it easier to create compelling and selling marketing messages.  By focusing on a specific audience - you reduce your competition.  When you reduce your competition, you increase your odds of success. Targeting … [Read more...] about Niche Marketing Strategy for Small Businesses

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