Finding your niche market is like discovering rocket fuel. By identifying your target niche market, you can focus upon your customers' goals, desires and problems. When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market
Content Marketing
Features vs Benefits
Want your content to be a marketing superstar? Focus on benefits instead of features. Creating benefit centric content is harder than it sounds. It may be the most difficult part about content marketing. Sales trainers teach aspiring sales people, “Features tell – while benefits sell.” The key to closing sales is to focus upon benefits instead of features. The same is true … [Read more...] about Features vs Benefits