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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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      • Beyond the Niche
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Content Marketing

Finding Your Niche Market

March 29, 2018 by Kathryn Hendershot Leave a Comment

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding your niche market is like discovering rocket fuel.  By identifying your target niche market, you can focus upon your customers' goals, desires and problems.  When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market

Features vs Benefits

November 26, 2013 by Kathryn Hendershot

Want your content to be a marketing superstar? Focus on benefits instead of features. Creating benefit centric content is harder than it sounds.  It may be the most difficult part about content marketing. Sales trainers teach aspiring sales people, “Features tell – while benefits sell.” The key to closing sales is to focus upon benefits instead of features. The same is true … [Read more...] about Features vs Benefits

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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