Finding your niche market is like discovering rocket fuel. By identifying your target niche market, you can focus upon your customers' goals, desires and problems. When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market
Content Marketing
Features vs Benefits
If you want to sell products or services, you have to recognize the difference between features vs benefits. Focusing upon the benefits of a product or service must be the foundation of any small business advertising campaign. Marketing messages that sell will always focus on the benefits instead of the features. What's the difference between features vs … [Read more...] about Features vs Benefits