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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Beyond Marketing

Finding Your Niche Market

March 29, 2018 by Kathryn Hendershot Leave a Comment

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding your niche market is like discovering rocket fuel.  By identifying your target niche market, you can focus upon your customers' goals, desires and problems.  When you know your target audience's goals, desires and problems, can you create powerful, compelling and selling marketing messages.  As an added bonus, you can also use niche market products to increase sales and … [Read more...] about Finding Your Niche Market

Small Business Marketing is More than Advertising

September 21, 2017 by Kathryn Hendershot Leave a Comment

Small business marketing is more than advertising.  It's more than brochures, banners and business cards.  Marketing is the way you "package and present" your business to the world. The foundation of your marketing is often boiled down to the 4 P's: product price place and promotion. Product is the first pillar of your marketing foundation.  What products … [Read more...] about Small Business Marketing is More than Advertising

Niche Marketing Strategy for Small Businesses

August 23, 2011 by Kathryn Hendershot

Targeting your marketing message reduces competition for the prospect’s attention. This increases your odds of marketing sucess.

Implementing a niche marketing strategy for your small businesses is the key to marketing success. Niche marketing can help create compelling messages that sell products or services better than ever before. A niche marketing strategy for your small business will super charge the success of any campaign you unleash. Targeting a specific audience reduces competition and makes … [Read more...] about Niche Marketing Strategy for Small Businesses

Small Business Internet Advertising

August 15, 2011 by Kathryn Hendershot Leave a Comment

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. John Wanamaker Quote

Small business internet advertising begins with having a website.  Unfortunately, a social media profile should NOT be considered your small business website.  While social media profiles are definitely part of internet advertising for small businesses, they are not a substitute for an actual website. Unfortunately, many small business owners have been stubbornly avoiding … [Read more...] about Small Business Internet Advertising

Small Business Advertising Tips: Limit Geographical Reach

August 10, 2011 by Kathryn Hendershot 2 Comments

One of the best small business advertising tips is to limit your geographical reach.  Limiting your market geographically can be a great way to increase advertising effectiveness while also reducing costs. Advertising your small business doesn't have to be expensive to be effective. As a matter of fact, one of the BEST way to get more from your advertising is to simply … [Read more...] about Small Business Advertising Tips: Limit Geographical Reach

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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