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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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Beyond Marketing

Finding Your Niche Market

March 29, 2018 by Kathryn Hendershot Leave a Comment

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding your niche market is like discovering rocket fuel.  By identifying your target niche market, you can focus upon your customers' goals, desires and problems.  When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market

Marketing is more than you think

September 21, 2017 by Kathryn Hendershot Leave a Comment

Marketing your business is more than just buying advertising.  It's more than brochures,  banners and business cards.  The goal of your marketing is to earn a spot in your audience's mind. Sometimes the best way to earn a spot in your audience's mind is by doing the right thing.  Smart business owners know that doing the right thing during a  tragedy can earn the loyalty of an … [Read more...] about Marketing is more than you think

Niche Marketing Strategy for Small Businesses

August 23, 2011 by Kathryn Hendershot

Defining a target audience is one of the greatest challenges I help clients to overcome. Implementing a niche marketing strategy is a formula for success. It can make it easier to create compelling and selling marketing messages.  By focusing on a specific audience - you reduce your competition.  When you reduce your competition, you increase your odds of success. Targeting … [Read more...] about Niche Marketing Strategy for Small Businesses

Small Business Internet Advertising

August 15, 2011 by Kathryn Hendershot Leave a Comment

Small business owners have been stubbornly avoiding creating websites for their businesses.  The most popular reason given for NOT having a website: Our company doesn't need one. When I launched my web development firm in 1997 - business owners could justify not having a website.  Very few people were online.  Google was just an idea and AltaVista was the search engine of … [Read more...] about Small Business Internet Advertising

Small Business Advertising Tips: Limit Your Geographical Reach

August 10, 2011 by Kathryn Hendershot 1 Comment

Advertising your small business doesn't have to be expensive to be effective. As a matter of fact, one of the BEST way to get more from your advertising is to simply reduce the number of people you choose to target with your marketing message.  This is known as "targeting" or "segmenting" your marketing audience - and it is one of the most effective ways to get a greaster … [Read more...] about Small Business Advertising Tips: Limit Your Geographical Reach

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