Finding your niche market is like discovering rocket fuel. By identifying your target niche market, you can focus upon your customers' goals, desires and problems. When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market
Beyond Marketing
Marketing is more than you think
Marketing your business is more than just buying advertising. It's more than brochures, banners and business cards. The goal of your marketing is to earn a spot in your audience's mind. Sometimes the best way to earn a spot in your audience's mind is by doing the right thing. Smart business owners know that doing the right thing during a tragedy can earn the loyalty of an … [Read more...] about Marketing is more than you think
Niche Marketing Strategy for Small Businesses
Defining a target audience is one of the greatest challenges I help clients to overcome. Implementing a niche marketing strategy is a formula for success. It can make it easier to create compelling and selling marketing messages. By focusing on a specific audience - you reduce your competition. When you reduce your competition, you increase your odds of success. Targeting … [Read more...] about Niche Marketing Strategy for Small Businesses
Small Business Internet Advertising
Small business internet advertising begins with having a website. When I say website, I'm not talking about a social media profile. While social media profiles are definitely part of internet advertising for small businesses, they are not a substitute for an actual website. Unfortunately, many small business owners have been stubbornly avoiding creating websites for their … [Read more...] about Small Business Internet Advertising
Small Business Advertising Tips: Limit Geographical Reach
One of the best small business advertising tips is to limit your geographical reach. Limiting your market geographically can be a great way to increase advertising effectiveness while also reducing costs. Advertising your small business doesn't have to be expensive to be effective. As a matter of fact, one of the BEST way to get more from your advertising is to simply … [Read more...] about Small Business Advertising Tips: Limit Geographical Reach