Finding your niche market is like discovering rocket fuel. By identifying your target niche market, you can focus upon your customers' goals, desires and problems. When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market
Niche Marketing
Why you need a niche marketing strategy for your business
Niche marketing means defining a target audience for your marketing message. Quite simply, a niche marketing strategy is choosing the target audience for your marketing materials. Using a niche marketing strategy allows you to save money on advertising while increasing your marketing ROI. Did you know that every content marketing strategy BEGINS by developing a niche … [Read more...] about Why you need a niche marketing strategy for your business
The importance of customer retention
Niche marketing is an incredibly effective advertising strategy for small businesses. Because it's so effective, you shouldn't spend a PENNY on niche marketing until your current customers are happy. I can't overstate the importance of customer satisfaction’s role in marketing. Let's start with the basics. Advertising is an invitation to visit your business. The … [Read more...] about The importance of customer retention
Your Website Marketing Strategy
Planning your website marketing strategy is like mapping out a road trip. You identify in advance where you want to be so you can easily see which roads will take you to there. Your marketing strategy is a road map. You use it to get from where you are - to where you want to be. Tactics are the actions that designed to achieve the goals you set in your marketing … [Read more...] about Your Website Marketing Strategy
Niche Marketing: Tightly Targeting Your Audience
I tend to drone on and on about the power of tightly targeting your niche market here on this blog, and for good reason - because it WORKS! However, a lot of people still aren't "believers" in the cause. Today is 08-08-08, the luckiest day of the year if you're Chinese! Samuel Goldwyn is credited with the quote, "The harder I work, the luckier I get. " Well, it's my belief … [Read more...] about Niche Marketing: Tightly Targeting Your Audience