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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Niche Marketing

Niche Market Products Can Grow Your Business

May 5, 2022 by Kathy 1 Comment

Niche Market Products can help grow your business. The benefits of selling products and services in niche markets are numerous and include increased product launch success, better ROI on marketing expenditures and better content marketing engagement. What is a Niche Market Product? A niche market product is a product that targets a very specific group of people. Niche … [Read more...] about Niche Market Products Can Grow Your Business

Niche Market Ideas and How to Find Them

April 27, 2022 by Kathy 1 Comment

Niche Market Ideas and How to Find Them

Choosing a niche market is one of the most important decisions you will make when starting your business. It will ultimately determine the success or failure of your business.  Here's some tips on how to find niche market ideas for your business. Introduction: What is a Niche Market? A niche market is a small market that has a particular customer base. A niche market is … [Read more...] about Niche Market Ideas and How to Find Them

Finding Your Niche Market

March 29, 2018 by Kathryn Hendershot Leave a Comment

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding your niche market is like discovering rocket fuel.  By identifying your target niche market, you can focus upon your customers' goals, desires and problems.  When you know your target audience's goals, desires and problems, can you create powerful, compelling and selling marketing messages.  As an added bonus, you can also use niche market products to increase sales and … [Read more...] about Finding Your Niche Market

The importance of customer retention

November 27, 2009 by Kathryn Hendershot 28 Comments

Niche Marketing Success Secret: A business without repeat customers won't be in business for long.

Niche marketing is an incredibly effective advertising strategy for small businesses.   Because it's so effective, you shouldn't spend a PENNY on niche marketing until your current customers are happy.  I can't overstate the importance of customer satisfaction’s role in marketing. Let's start with the basics.  Advertising is an invitation to visit your business.  The … [Read more...] about The importance of customer retention

Your Website Marketing Strategy

October 13, 2008 by Kathryn Hendershot 2 Comments

Planning your website marketing strategy is like mapping out a road trip. You identify in advance where you want to be so you can easily see which roads will take you to there. Your marketing strategy is a road map.  You use it to get from where you are - to where you want to be. Tactics are the actions that designed to achieve the goals you set in your marketing … [Read more...] about Your Website Marketing Strategy

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3 Marketing Tips for Small Business

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Niche Market Products Can Grow Your Business

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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