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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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Advertising 2.0

Features vs Benefits

November 26, 2013 by Kathryn Hendershot

features tell benefits sell

If you want to sell products or services, you have to recognize the difference between features vs benefits. Focusing upon the benefits of a product or service must be the foundation of any small business advertising campaign.  Marketing messages that sell will always focus on the benefits instead of the features. What's the difference between features vs … [Read more...] about Features vs Benefits

Small Business Internet Advertising

August 15, 2011 by Kathryn Hendershot Leave a Comment

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. John Wanamaker Quote

Small business internet advertising begins with having a website.  Unfortunately, a social media profile should NOT be considered your small business website.  While social media profiles are definitely part of internet advertising for small businesses, they are not a substitute for an actual website. Unfortunately, many small business owners have been stubbornly avoiding … [Read more...] about Small Business Internet Advertising

Small Business Advertising Tips: Limit Geographical Reach

August 10, 2011 by Kathryn Hendershot 2 Comments

One of the best small business advertising tips is to limit your geographical reach.  Limiting your market geographically can be a great way to increase advertising effectiveness while also reducing costs. Advertising your small business doesn't have to be expensive to be effective. As a matter of fact, one of the BEST way to get more from your advertising is to simply … [Read more...] about Small Business Advertising Tips: Limit Geographical Reach

Advertising your small business

August 4, 2011 by Kathryn Hendershot 1 Comment

Half the money I spend on advertising is wasted; the trouble is, I don't know which half. John Wanamaker Quote

Advertising your small business can be tricky. It's difficult, time-consuming and if done incorrectly, can be a waste of time and money.  Far too often, small business advertising is done in vain due to the "spray and pray" method that many businesses use.  Unfortunately, without a niche marketing strategy, your small business advertising probably won't generate any kind of … [Read more...] about Advertising your small business

Marketing Missteps

August 1, 2011 by Kathryn Hendershot 3 Comments

In the pursuit of viral marketing, it's easy to make marketing missteps.  Good intentions can easily lead to marketing missteps. When you tightly target your audience, you can avoid marketing missteps.   When you know and understand your target audience you'll be able to create a relevant marketing message without offending your target audience.  By tightly target your … [Read more...] about Marketing Missteps

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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