Want your content to be a marketing superstar? Focus on benefits instead of features. Creating benefit centric content is harder than it sounds. It may be the most difficult part about content marketing. Sales trainers teach aspiring sales people, “Features tell – while benefits sell.” The key to closing sales is to focus upon benefits instead of features. The same is true … [Read more...] about Features vs Benefits
Advertising 2.0
Small Business Internet Advertising
Small business owners have been stubbornly avoiding creating websites for their businesses. The most popular reason given for NOT having a website: Our company doesn't need one. When I launched my web development firm in 1997 - business owners could justify not having a website. Very few people were online. Google was just an idea and AltaVista was the search engine of … [Read more...] about Small Business Internet Advertising
Small Business Advertising Tips: Limit Your Geographical Reach
Advertising your small business doesn't have to be expensive to be effective. As a matter of fact, one of the BEST way to get more from your advertising is to simply reduce the number of people you choose to target with your marketing message. This is known as "targeting" or "segmenting" your marketing audience - and it is one of the most effective ways to get a greaster … [Read more...] about Small Business Advertising Tips: Limit Your Geographical Reach
Effective Advertising Techniques: Targeting Your Demographic
When you're marketing your small business, you should always take the 4 P's of marketing into consideration: product, price, place and promotion. The 4th P is for promotion - promotion as in "advertising'. One of the most effective advertising techniques your small business can utilize is to tightly targeting your audience. This technique can increase your advertising … [Read more...] about Effective Advertising Techniques: Targeting Your Demographic
Advertising Techniques – When Your Message Takes a Wrong Turn
One of the most effective advertising techniques (the fourth of the 4 P's of small business marketing is promotion - a.k.a. advertising) is to tightly target your audience. When you tightly target your advertising audience - you not only increase your ad's ability to "break through" the barrage of marketing messages- but you also increase the possibility of your target … [Read more...] about Advertising Techniques – When Your Message Takes a Wrong Turn