If you want to sell products or services, you have to recognize the difference between features vs benefits. Focusing upon the benefits of a product or service must be the foundation of any small business advertising campaign. Marketing messages that sell will always focus on the benefits instead of the features. What's the difference between features vs … [Read more...] about Features vs Benefits
Advertising Effectiveness
Small Business Internet Advertising
Small business internet advertising begins with having a website. Unfortunately, a social media profile should NOT be considered your small business website. While social media profiles are definitely part of internet advertising for small businesses, they are not a substitute for an actual website. Unfortunately, many small business owners have been stubbornly avoiding … [Read more...] about Small Business Internet Advertising
Small Business Advertising Tips: Limit Geographical Reach
One of the best small business advertising tips is to limit your geographical reach. Limiting your market geographically can be a great way to increase advertising effectiveness while also reducing costs. Advertising your small business doesn't have to be expensive to be effective. As a matter of fact, one of the BEST way to get more from your advertising is to simply … [Read more...] about Small Business Advertising Tips: Limit Geographical Reach
Advertising your small business
Advertising your small business can be tricky. It's difficult, time-consuming and if done incorrectly, can be a waste of time and money. Far too often, small business advertising is done in vain due to the "spray and pray" method that many businesses use. Unfortunately, without a niche marketing strategy, your small business advertising probably won't generate any kind of … [Read more...] about Advertising your small business
Advertising Techniques – When Your Message Takes a Wrong Turn
One of the most effective advertising techniques (the fourth of the 4 P's of small business marketing is promotion - a.k.a. advertising) is to tightly target your audience. When you tightly target your advertising audience - you not only increase your ad's ability to "break through" the barrage of marketing messages- but you also increase the possibility of your target … [Read more...] about Advertising Techniques – When Your Message Takes a Wrong Turn