Small business internet advertising begins with having a website. When I say website, I'm not talking about a social media profile. While social media profiles are definitely part of internet advertising for small businesses, they are not a substitute for an actual website. Unfortunately, many small business owners have been stubbornly avoiding creating websites for their … [Read more...] about Small Business Internet Advertising
Advertising Effectiveness
Small Business Advertising Tips: Limit Geographical Reach
One of the best small business advertising tips is to limit your geographical reach. Limiting your market geographically can be a great way to increase advertising effectiveness while also reducing costs. Advertising your small business doesn't have to be expensive to be effective. As a matter of fact, one of the BEST way to get more from your advertising is to simply … [Read more...] about Small Business Advertising Tips: Limit Geographical Reach
Effective Advertising Techniques: Targeting Your Demographic
When you're marketing your small business, you should always take the 4 P's of marketing into consideration: product, price, place and promotion. The 4th P is for promotion - promotion as in "advertising'. One of the most effective advertising techniques your small business can utilize is to tightly targeting your audience. This technique can increase your advertising … [Read more...] about Effective Advertising Techniques: Targeting Your Demographic
Advertising Techniques – When Your Message Takes a Wrong Turn
One of the most effective advertising techniques (the fourth of the 4 P's of small business marketing is promotion - a.k.a. advertising) is to tightly target your audience. When you tightly target your advertising audience - you not only increase your ad's ability to "break through" the barrage of marketing messages- but you also increase the possibility of your target … [Read more...] about Advertising Techniques – When Your Message Takes a Wrong Turn
Are you spending too much on advertising?
As a small business owner - you know you have to spend money to make money. One of the place you must spend money is advertising your business. Accord to the SBA (Small Business Association) small business owners should be spending 5% of GROSS SALES for advertising. Of course, there are some industries which need to spend more - and a select few who can succeed even though … [Read more...] about Are you spending too much on advertising?