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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Affordable Small Business Marketing Strategies

Affordable small business marketing strategies can help you reach a larger audience and generate more leads. Remember, there's a big difference between marketing strategies vs tactics.

Small businesses are the backbone of the economy. You are responsible for creating jobs, innovating, and driving economic growth. However, you may lack the resources to compete with larger competitors. In order to have a successful business, small business owners need to be creative and persistent in their marketing efforts.

It's important to learn how to advertise your business. You can keep your advertising costs low by targeting a tightly defined niche market. Don't get distracted by all the latest online marketing tools.  Instead, create a strong social media presence where your targeted customers are hanging out.  Then develop targeted advertising campaigns that appeal to that audience.

In these articles, we will explore some affordable marketing strategies that you can use to get ahead of your competition.

The articles below are a good starting point.  If you want to learn more, pick up a digital copy of the book Beyond Niche Marketing.

Newspaper Advertising Basics

July 26, 2022 by Kathy Leave a Comment

Newspaper Advertising

Newspaper advertising is a great way to advertise your business, especially if your target audience is educated and affluent. If you think newspaper advertising is dead, think again.  Brick and mortar businesses should seriously consider advertising in the newspaper because of the ability to target a geographic area. Newspaper Advertising by the Numbers Newspaper … [Read more...] about Newspaper Advertising Basics

3 Marketing Tips for Small Business

June 2, 2022 by Kathy Leave a Comment

Looking for marketing tips for small business?  You're in the right place. Let's start with the basics.  Marketing is a broad term that covers everything from pricing to promotion.  When many small business owners say they need help with marketing, they're looking for help with promotion. Most small businesses struggle with three constraints on their promotional … [Read more...] about 3 Marketing Tips for Small Business

Niche Market Ideas and How to Find Them

April 27, 2022 by Kathy 1 Comment

Niche Market Ideas and How to Find Them

Choosing a niche market is one of the most important decisions you will make when starting your business. It will ultimately determine the success or failure of your business.  Here's some tips on how to find niche market ideas for your business. Introduction: What is a Niche Market? A niche market is a small market that has a particular customer base. A niche market is … [Read more...] about Niche Market Ideas and How to Find Them

AI Writing Software for Marketing

November 12, 2021 by Kathy 1 Comment

AI writing software for marketing

Should you use AI writing software for marketing?  The answer is a resounding YES!  Not only will using AI writing software save you time but it may help you to make more money! While it may seem to be "too good to be true,"  you really can have an AI program write compelling and selling ads, copy, and blog posts. If you're thinking, "how could a computer possibly write … [Read more...] about AI Writing Software for Marketing

Finding Your Niche Market

March 29, 2018 by Kathryn Hendershot Leave a Comment

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding your niche market is an important step in launching your business. By taking the time to define your niche, research your target audience, analyze your competitors, identify your unique selling point, develop your brand, and test and measure your results, you’ll be well on your way to finding your niche market and growing your business. The first step to finding your … [Read more...] about Finding Your Niche Market

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3 Marketing Tips for Small Business

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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