Newspaper advertising is a great way to advertise your business, especially if your target audience is educated and affluent. If you think newspaper advertising is dead, think again. Brick and mortar businesses should seriously consider advertising in the newspaper because of the ability to target a geographic area. Newspaper Advertising by the Numbers Newspaper … [Read more...] about Newspaper Advertising Basics
Affordable Small Business Marketing Strategies
Affordable small business marketing strategies can help you reach a larger audience and generate more leads. Remember, there's a big difference between marketing strategies vs tactics.
Small businesses are the backbone of the economy. You are responsible for creating jobs, innovating, and driving economic growth. However, you may lack the resources to compete with larger competitors. In order to have a successful business, small business owners need to be creative and persistent in their marketing efforts.
It's important to learn how to advertise your business. You can keep your advertising costs low by targeting a tightly defined niche market. Don't get distracted by all the latest online marketing tools. Instead, create a strong social media presence where your targeted customers are hanging out. Then develop targeted advertising campaigns that appeal to that audience.
In these articles, we will explore some affordable marketing strategies that you can use to get ahead of your competition.
The articles below are a good starting point. If you want to learn more, pick up a digital copy of the book Beyond Niche Marketing.
Looking for marketing tips for small business? You're in the right place. Let's start with the basics. Marketing is a broad term that covers everything from pricing to promotion. When many small business owners say they need help with marketing, they're looking for help with promotion. Most small businesses struggle with three constraints on their promotional … [Read more...] about 3 Marketing Tips for Small Business
Choosing a niche market is one of the most important decisions you will make when starting your business. It will ultimately determine the success or failure of your business. Here's some tips on how to find niche market ideas for your business. Introduction: What is a Niche Market? A niche market is a small market that has a particular customer base. A niche market is … [Read more...] about Niche Market Ideas and How to Find Them
Finding your niche market is like discovering rocket fuel. By identifying your target niche market, you can focus upon your customers' goals, desires and problems. When you know your target audience's goals, desires and problems, can you create powerful, compelling and selling marketing messages. As an added bonus, you can also use niche market products to increase sales and … [Read more...] about Finding Your Niche Market