The Four P's of Marketing identify the four distinct areas which influence the consumer's decision to purchase goods or services. It's important to note that these 4 areas are those that can be controlled by the company. These 4 elements are: product, price, place and promotion. After a shopping trip, I marveled at the power of the "Four P's of Marketing". I realized I … [Read more...] about The Four P’s of Marketing
Best Marketing Strategy
If you're a small business owner, there are some essential truths you must know about marketing your small business. If you're like most small business owners, you probably assume that crafting a smart small business marketing strategy is the most important thing you can do to grow your small business. It's true. An effective marketing strategy is an important part of … [Read more...] about The Best Marketing Strategy Can’t Overcome Piss Poor Customer Service.