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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

  • About the Author
    • About the Book
      • Beyond the Niche
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    • How to Identify Your Niche Market

Beyond Marketing

The difference between online marketing and offline marketing

July 14, 2010 by Kathryn Hendershot 3 Comments

I recently received a lovely email from a reader of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results who wrote: "I took a copy of your book with me on vacation,  It's so good! I'd love more sections on online stuff though." I have to say, when I was writing the book - I never envisioned it would serve as beach reading … [Read more...] about The difference between online marketing and offline marketing

Marketing Magic and “Selling” Copy

June 1, 2010 by Kathryn Hendershot Leave a Comment

I'm in the middle of working with a very frustrating client who thinks that there is some way to wave a magic wand and instantly create magical "selling copy".  My client hasn't voiced this in so many words - but rather it's been the underlying theme of our interactions. This client is like many small business owners.  She came from a corporate background and had little … [Read more...] about Marketing Magic and “Selling” Copy

Marketing Secret Weapon- More Proof That Sexy Bodies Sell

February 20, 2009 by Kathryn Hendershot 3 Comments

This is the story of how, despite the fact that I just wrote a post on Your Marketing Secret Weapon - Boobs and Babes, how once again I've learned that sex - or rather sexy bodies  are indeed your marketing secret weapon. It began quite innocently - I was trying to come up with a "word picture" to help describe the growing phenomenon of social media on the web.    Why?  Well - … [Read more...] about Marketing Secret Weapon- More Proof That Sexy Bodies Sell

The Six Biggest Marketing Mistakes (and How to Fix Them)

August 22, 2008 by Kathryn Hendershot 2 Comments

Beyond Niche Marketing is pleased to offer a guest post opportunity to Jodi Kaplan of KaplanCopy. The Six Biggest Marketing Mistakes (and How to Fix Them) 1. Spraying and Praying What’s spraying and praying? It’s closing your eyes, spinning around, and hoping to hit something with your marketing. Here’s a true story. Mike and David each decided to start their own … [Read more...] about The Six Biggest Marketing Mistakes (and How to Fix Them)

Can You Really Do Your Own Marketing?

May 16, 2008 by Kathryn Hendershot 1 Comment

As a marketing consultant, I often feel like I'm in the role of "marketing therapist." When I begin to work with a new client, I'll hear of ALL the marketing strategies they've tried to implement.  I'll hear how nothing has worked.  They're afraid that nothing WILL work... but nothing could be further from the truth. However, every once and a while... by no means with every … [Read more...] about Can You Really Do Your Own Marketing?

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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