Everyone is talking about Starbucks ditching their long time logo in favor of a new design. I've actually read self proclaimed "marketing experts" worry that customers won't be able to find their beloved Starbucks due to the logo change. Sigh.... The Starbucks logo means nothing without a solid business behind it. Your company's "brand" is not created by your logo - it's … [Read more...] about A logo mean nothing without a brand
blogging and branding
Niche Marketing’s Role in Brand Development
Niche marketing and brand development go hand in hand because you really can't effectively develop a brand without first choosing a target audience. When you choose that target audience - you are - in fact - choosing a NICHE market! I've worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade. When Rosemary works with a client, she … [Read more...] about Niche Marketing’s Role in Brand Development
Smart Small Business Marketing Strategy
There's a popular marketing phrase that goes, "I'm not just the owner - I'm a customer as well" and that could be the tag line of this blog as well. I don't just offer advice to small business owners on creating your small business marketing strategy - but I'm a customer of my own advice as well! As the owner of a small business - I too engage in marketing tactics as part of … [Read more...] about Smart Small Business Marketing Strategy
Reaching out to Bloggers – Tapping into Social Media Marketing
Imagine the thrill of getting the phone call from Oprah's staff and finding out that she's chosen YOUR product or service as one of HER favorite things and she's going to promote your product or service on her show. This kind of exposure has been known to catapult minor players into multi-millionaires overnight. Ah- heady stuff. The reason getting your product or service … [Read more...] about Reaching out to Bloggers – Tapping into Social Media Marketing
Branding and Blogging: Getting to Know you but Not ALL About You
Branding is all about the way your business is perceived by others while blogging is all about communication. Effectively communicating what you and your business can do for your potential customers is one way a blog can act as a powerful branding vehicle. According to Rosemary Davies-Janes, a branding consultant with Miboso writes in the post The Branding Point on the … [Read more...] about Branding and Blogging: Getting to Know you but Not ALL About You