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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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    • About the Book
      • Beyond the Niche
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    • How to Identify Your Niche Market

blogging and branding

Logo and Branding for Small Businesses

January 11, 2011 by Kathryn Hendershot Leave a Comment

Logo and Branding: Your logo is how people will identify your business.  Your brand is how people EXPERIENCE your business.

Starting a new business means designing a logo and branding.  Many small business owners think that your logo is your branding.  It's easy to see why they think this.  Your logo is how people will identify your business.  Your brand is how people EXPERIENCE your business. A logo should be simple, memorable, and unique. The best logos are simple and memorable. They are easy … [Read more...] about Logo and Branding for Small Businesses

Niche Marketing’s Role in Brand Development

May 17, 2010 by Kathryn Hendershot 1 Comment

Niche marketing and brand development go hand in hand because you really can't effectively develop a brand without first choosing a target audience.  When you choose that target audience - you are - in fact - choosing a NICHE market! I've worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade.  When Rosemary works with a client, she … [Read more...] about Niche Marketing’s Role in Brand Development

Smart Small Business Marketing Strategy

February 18, 2010 by Kathryn Hendershot 3 Comments

There's a popular marketing phrase that goes, "I'm not just the owner - I'm a customer as well" and that could be the tag line of this blog as well.  I don't just offer advice to small business owners on creating your small business marketing strategy - but I'm a customer of my own advice as well! As the owner of a small business - I too engage in marketing tactics as part of … [Read more...] about Smart Small Business Marketing Strategy

Reaching out to Bloggers – Tapping into Social Media Marketing

April 14, 2009 by Kathryn Hendershot 1 Comment

Imagine the thrill of getting the phone call from Oprah's staff and finding out that she's chosen YOUR product or service as one of HER favorite things and she's going to promote your product or service on her show.  This kind of exposure has been known to catapult minor players into multi-millionaires overnight.  Ah- heady stuff. The reason getting your product or service … [Read more...] about Reaching out to Bloggers – Tapping into Social Media Marketing

Branding and Blogging: Getting to Know you but Not ALL About You

May 28, 2008 by Kathryn Hendershot 1 Comment

Branding is all about the way your business is perceived by others while blogging is all about communication.  Effectively communicating what you and your business can do for your potential customers is one way a blog can act as a powerful branding vehicle. According to Rosemary Davies-Janes, a branding consultant with Miboso writes in the post The Branding Point on the … [Read more...] about Branding and Blogging: Getting to Know you but Not ALL About You

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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