Starting a new business means designing a logo and branding. Many small business owners think that your logo is your branding. It's easy to see why they think this. Your logo is how people will identify your business. Your brand is how people EXPERIENCE your business. A logo should be simple, memorable, and unique. The best logos are simple and memorable. They are easy … [Read more...] about Logo and Branding for Small Businesses
branding and entrepreneurs
Niche marketing and brand development go hand in hand because you really can't effectively develop a brand without first choosing a target audience. When you choose that target audience - you are - in fact - choosing a NICHE market! I've worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade. When Rosemary works with a client, she … [Read more...] about Niche Marketing’s Role in Brand Development
Branding is all about the way your business is perceived by others while blogging is all about communication. Effectively communicating what you and your business can do for your potential customers is one way a blog can act as a powerful branding vehicle. According to Rosemary Davies-Janes, a branding consultant with Miboso writes in the post The Branding Point on the … [Read more...] about Branding and Blogging: Getting to Know you but Not ALL About You
My colleague Rosemary Davies-Janes of Miboso.com does a LOT of work in with clients on developing their authentic personal brand. Rosemary works with independent service professionals... sometimes referred to as "solo-preneurs" who need an "outside eye" to help them see what is unique about them and how that uniqueness translates into an authentic personal brand. Dan … [Read more...] about Branding Myth: Branding is All about YOU!