Everyone is talking about Starbucks ditching their long time logo in favor of a new design. I've actually read self proclaimed "marketing experts" worry that customers won't be able to find their beloved Starbucks due to the logo change. Sigh.... The Starbucks logo means nothing without a solid business behind it. Your company's "brand" is not created by your logo - it's … [Read more...] about A logo mean nothing without a brand
branding and entrepreneurs
Niche marketing and brand development go hand in hand because you really can't effectively develop a brand without first choosing a target audience. When you choose that target audience - you are - in fact - choosing a NICHE market! I've worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade. When Rosemary works with a client, she … [Read more...] about Niche Marketing’s Role in Brand Development
Branding is all about the way your business is perceived by others while blogging is all about communication. Effectively communicating what you and your business can do for your potential customers is one way a blog can act as a powerful branding vehicle. According to Rosemary Davies-Janes, a branding consultant with Miboso writes in the post The Branding Point on the … [Read more...] about Branding and Blogging: Getting to Know you but Not ALL About You
My colleague Rosemary Davies-Janes of Miboso.com does a LOT of work in with clients on developing their authentic personal brand. Rosemary works with independent service professionals... sometimes referred to as "solo-preneurs" who need an "outside eye" to help them see what is unique about them and how that uniqueness translates into an authentic personal brand. Dan … [Read more...] about Branding Myth: Branding is All about YOU!