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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

business marketing strategies

Social Media Marketing for Small Businesses

March 11, 2022 by Kathy 4 Comments

Social media marketing for small businesses can be a cost effective marketing channel or a waste of time and money.

Social media marketing for small businesses can be a cost effective marketing channel or a waste of time and money. Proper preparation and execution can mean the difference between winning and losing at social media marketing for small businesses. What is social media marketing? Social media marketing is quite simply using social media to create awareness for your business. … [Read more...] about Social Media Marketing for Small Businesses

AI Writing Software for Marketing

November 12, 2021 by Kathy 1 Comment

AI writing software for marketing

Should you use AI writing software for marketing?  The answer is a resounding YES!  Not only will using AI writing software save you time but it may help you to make more money! While it may seem to be "too good to be true,"  you really can have an AI program write compelling and selling ads, copy, and blog posts. If you're thinking, "how could a computer possibly write … [Read more...] about AI Writing Software for Marketing

Testing your marketing message

July 19, 2011 by Kathryn Hendershot 4 Comments

testing your marketing message

The key to small business marketing success is testing your message. If you're not doing it, then how can you know if your efforts are working? Small Business Advertising Success Secret: TEST - TEST - TEST! Testing your marketing message is critically important for small business marketing success.  If you're not testing your marketing message, you can't make it better.  If … [Read more...] about Testing your marketing message

Logo and Branding for Small Businesses

January 11, 2011 by Kathryn Hendershot Leave a Comment

Logo and Branding: Your logo is how people will identify your business.  Your brand is how people EXPERIENCE your business.

Starting a new business means designing a logo and branding.  Many small business owners think that your logo is your branding.  It's easy to see why they think this.  Your logo is how people will identify your business.  Your brand is how people EXPERIENCE your business. A logo should be simple, memorable, and unique. The best logos are simple and memorable. They are easy … [Read more...] about Logo and Branding for Small Businesses

Online and Offline Marketing Work Better Together

July 14, 2010 by Kathryn Hendershot 4 Comments

Online and offline marketing work better together

Is there a difference between online and offline marketing?  Do they really work better together? This question was brought up when I received a lovely email from a reader who wrote: "I took a copy of your book with me on vacation.  It's so good! I'd love more sections on online stuff though." I have to admit, when I was writing the book - I never envisioned it would serve … [Read more...] about Online and Offline Marketing Work Better Together

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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