The key to small business marketing success is testing your message. If you're not doing it, then how can you know if your efforts are working? Small Business Advertising Success Secret #2: Be Trustworthy Testing your marketing message is critically important for small business marketing success. If you're not testing your marketing message, you can't make it better. If … [Read more...] about Testing your marketing message
business marketing strategies
A logo mean nothing without a brand
Everyone is talking about Starbucks ditching their long time logo in favor of a new design. I've actually read self proclaimed "marketing experts" worry that customers won't be able to find their beloved Starbucks due to the logo change. Sigh.... The Starbucks logo means nothing without a solid business behind it. Your company's "brand" is not created by your logo - it's … [Read more...] about A logo mean nothing without a brand
The difference between online marketing and offline marketing
I recently received a lovely email from a reader of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results who wrote: "I took a copy of your book with me on vacation, It's so good! I'd love more sections on online stuff though." I have to say, when I was writing the book - I never envisioned it would serve as beach reading … [Read more...] about The difference between online marketing and offline marketing
Small Business Marketing Strategies Revealed
I've been sharing here some tales of my own struggles with implementing marketing strategies for my small business. In The Kiss of Death for Your Small Business Marketing I shared how not knowing the answer to the question, "Who is your customer" is the kiss of death for any small business marketing strategy. Of course, who is your customer is just the first of many … [Read more...] about Small Business Marketing Strategies Revealed
The Kiss of Death for Your Small Business Marketing
The kiss of death... it's meaning is an action or relationship that is ultimately ruinous. While the "kiss of death" may set in motion a series of events that lead to ruin, in itself - the kiss of death is a singular moment - like when Judas kissed Jesus when he betrayed Him to the Roman soldiers. When it comes to your small business - there is a similar singularity which … [Read more...] about The Kiss of Death for Your Small Business Marketing