Social media marketing for small businesses can be a cost effective marketing channel or a waste of time and money. Proper preparation and execution can mean the difference between winning and losing at social media marketing for small businesses. What is social media marketing? Social media marketing is quite simply using social media to create awareness for your business. … [Read more...] about Social Media Marketing for Small Businesses
business marketing strategies
AI Writing Software for Marketing
Should you use AI writing software for marketing? The answer is a resounding YES! Not only will using AI writing software save you time but it may help you to make more money! While it may seem to be "too good to be true," you really can have an AI program write compelling and selling ads, copy, and blog posts. If you're thinking, "how could a computer possibly write … [Read more...] about AI Writing Software for Marketing
Testing your marketing message
The key to small business marketing success is testing your message. If you're not doing it, then how can you know if your efforts are working? Small Business Advertising Success Secret: TEST - TEST - TEST! Testing your marketing message is critically important for small business marketing success. If you're not testing your marketing message, you can't make it better. If … [Read more...] about Testing your marketing message
Logo and Branding for Small Businesses
Starting a new business means designing a logo and branding. Many small business owners think that your logo is your branding. It's easy to see why they think this. Your logo is how people will identify your business. Your brand is how people EXPERIENCE your business. A logo should be simple, memorable, and unique. The best logos are simple and memorable. They are easy … [Read more...] about Logo and Branding for Small Businesses
Online and Offline Marketing Work Better Together
Is there a difference between online and offline marketing? Do they really work better together? This question was brought up when I received a lovely email from a reader who wrote: "I took a copy of your book with me on vacation. It's so good! I'd love more sections on online stuff though." I have to admit, when I was writing the book - I never envisioned it would serve … [Read more...] about Online and Offline Marketing Work Better Together