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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

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How Advertising Works

October 27, 2008 by Kathryn Hendershot 6 Comments

Advertising is salesmanship mass produced. No one would bother to use advertising if they could talk to all their prospects face-to-face. But they can’t.

If you own a business, it's critically important that you know how advertising works. Advertising is important because it helps to create awareness and increase sales. Advertising helps to create awareness and to increase sales.  It's necessary so your company can grow and succeed in the marketplace. There are many ways you can advertise your business, such as TV, radio, print … [Read more...] about How Advertising Works

Brand Development Process

September 26, 2008 by Kathryn Hendershot 2 Comments

it's called the brand development process process because it's a never ending job.

The brand development process is just that - a process.  So many small business owners want it to be a task to be completed.  Something to check off your list of things to do. It's easy to understand where someone might get that idea.  After all, the term branding was first used to describe burning a mark into the flesh of cattle.  I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process

Niche Marketing: Narrowing Your Focus

September 15, 2008 by Kathryn Hendershot 1 Comment

Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It's important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not make it through … [Read more...] about Niche Marketing: Narrowing Your Focus

Niche Marketing and Advertising Effectiveness

September 2, 2008 by Kathryn Hendershot 2 Comments

There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market - one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their focus seems counterintuitive to them. They want to … [Read more...] about Niche Marketing and Advertising Effectiveness

Viral Marketing Campaigns

August 25, 2008 by Kathryn Hendershot 2 Comments

A viral marketing campaign is when you create something that people want to share with their friends and family.

Viral marketing campaigns are a great way to get your message out there. They are also a great way to get people talking about your product or service. Just remember that there is no "off" button to hit when a marketing campaign goes viral. About Viral Marketing Campaigns A viral marketing campaign is when you create something that people want to share with their … [Read more...] about Viral Marketing Campaigns

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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