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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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    • About the Book
      • Beyond the Niche
  • Niche Marketing
    • How to Identify Your Niche Market

creating a product for a niche audience

Small Business Marketing Strategies – Focusing On Providing Value

October 10, 2008 by Kathryn Hendershot 2 Comments

When you search the web for small business marketing strategies, you'll get lots of advice ranging from "create a USP - Unique Selling Proposition" to " launch a blog to create marketing magic".  Don't get me wrong, you need a USP to differentiate your business from others who do what you do and a blog is a GREAT way to market your business - but creating a small business … [Read more...] about Small Business Marketing Strategies – Focusing On Providing Value

Segmentation and Target Market Plan

June 3, 2008 by Kathryn Hendershot Leave a Comment

Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message. Market segmentation and then creating a target market plan is essential to marketing success both off line and online. The beauty of market … [Read more...] about Segmentation and Target Market Plan

Focus Your Energy Upon The Marketing… Grasshopper

April 14, 2008 by Kathryn Hendershot 1 Comment

I'm working with a client who is brilliant and creative. Those are traits that most of my clients share and I consider myself fortunate to have the privilege of working with them. This client in particular is working on developing a niche product... which is a wonderful foundation from which to develop a product. See, instead of tossing together a product that is EASY on … [Read more...] about Focus Your Energy Upon The Marketing… Grasshopper

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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