When you search the web for small business marketing strategies, you'll get lots of advice ranging from "create a USP - Unique Selling Proposition" to " launch a blog to create marketing magic". Don't get me wrong, you need a USP to differentiate your business from others who do what you do and a blog is a GREAT way to market your business - but creating a small business … [Read more...] about Small Business Marketing Strategies – Focusing On Providing Value
creating a product for a niche audience
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message. Market segmentation and then creating a target market plan is essential to marketing success both off line and online. The beauty of market … [Read more...] about Segmentation and Target Market Plan
Focus Your Energy Upon The Marketing… Grasshopper
I'm working with a client who is brilliant and creative. Those are traits that most of my clients share and I consider myself fortunate to have the privilege of working with them. This client in particular is working on developing a niche product... which is a wonderful foundation from which to develop a product. See, instead of tossing together a product that is EASY on … [Read more...] about Focus Your Energy Upon The Marketing… Grasshopper