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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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      • Beyond the Niche
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    • How to Identify Your Niche Market

customer's reasons for buying

Customer Testimonials Build Trust

November 3, 2009 by Kathryn Hendershot 3 Comments

Customer testimonials have always been a long time go to in the advertising copywriter's arsenal for generating response. It's a well known fact that winning a customer's business the FIRST time is always the hardest.  That's why customer testimonials are a powerful advertising tool for any business. Allowing your customers to share their positive experience with your product … [Read more...] about Customer Testimonials Build Trust

Customer Satisfaction = Marketing Magic

August 10, 2009 by Kathryn Hendershot 3 Comments

If you didn't know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing.  Great marketing and advertising can't replace customer service and most importantly - customer satisfaction's role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers to your business – THE … [Read more...] about Customer Satisfaction = Marketing Magic

Customer Service in the World of Web 2.0

May 12, 2008 by Kathryn Hendershot Leave a Comment

Many businesses tend to focus on acquiring NEW customers and lose sight of focusing upon EXISTING customers. The long term value of a customer is far greater than their initial purchase. Existing customers are the FOUNDATION of the holy grail of advertising... word of mouth advertising. One of the most frustrating parts about working with clients on their marketing is the … [Read more...] about Customer Service in the World of Web 2.0

Getting To Know Your Customers…

May 7, 2008 by Kathryn Hendershot Leave a Comment

When Sam Walton was alive, he was notorious for "showing up" unexpectedly in his stores to talk with his customers.  He'd wander the aisles and talk to associates... in the later days these unsuspecting associates weren't even aware that they were talking to their boss... and the founder of the largest retail company in the world. Sam Walton enjoyed knowing his associates and … [Read more...] about Getting To Know Your Customers…

The Real Reasons Your Customers Are Buying Your Product or Service

April 18, 2008 by Kathryn Hendershot Leave a Comment

If you ask most business owners the reason their customers purchase the goods and services offered by their business, you'll probably get a list of FEATURES. "Well, my product does this." "My service does that." Over at Word of Mouth Marketing, Martin Russell in his post Understanding Buyers hits the nail squarely upon the head.... Customers (of any age) are buying an … [Read more...] about The Real Reasons Your Customers Are Buying Your Product or Service

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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