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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

  • About the Author
    • About the Book
      • Beyond the Niche
  • Niche Marketing
    • How to Identify Your Niche Market

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Is Social Media Marketing in Trouble?

October 8, 2008 by Kathryn Hendershot Leave a Comment

When it comes to building community, no one does it better than Liz Strauss over at Successful Blog.  She has built an active, vibrant online community.  Her latest post, Mind if I Ask Your Network to Help Me Beat Your Car with a Sledgehammer? makes me ask the question, "Is Social Media Marketing in Trouble?" Social Media Marketing is all about transparency.  The thing about … [Read more...] about Is Social Media Marketing in Trouble?

Familiarity Breeds Business not Contempt

September 8, 2008 by Kathryn Hendershot 2 Comments

It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt

Can Accountability and Advertising Co-exist?

April 8, 2008 by Kathryn Hendershot Leave a Comment

There is a quote that goes "Half the money I spend on advertising is wasted; the trouble is I don't know which half." It's attributed to John Wanamaker (1838 - 1922) and is widely used because often, advertising expenditures are done with the "spray and pray" method. The reason I wrote my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver … [Read more...] about Can Accountability and Advertising Co-exist?

The biggest hurdle you face when making the Major Sale

October 9, 2006 by Kathryn Hendershot 1 Comment

I've written before on the trials and tribulations my family and I have endured as we continue to adjust to moving 1300 miles away from the state where my husband and I both grew up.  Most of our angst centers on making major sale purchases, which almost always involves the hiring of independent service professionals. One factor that has amplified our problem is we moved to … [Read more...] about The biggest hurdle you face when making the Major Sale

The long term value of a customer

September 18, 2006 by Kathryn Hendershot 1 Comment

Or, how much is your customer worth over the long haul. The past few weeks have been more than a bit trying around here. In addition to getting ready to publish my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results, I've also had the added stressor of sending my oldest away to college. Last night, after spending the weekend at … [Read more...] about The long term value of a customer

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September 14, 2006 By Kathryn Hendershot

Way Beyond Boring: Advertising as fashion

September 13, 2006 By Kathryn Hendershot

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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