You may have noticed, my blog doesn't get a lot of comments. This is because my "target" audience is NOT other bloggers. My target audience is small business owners - many of whom don't have a blog or if they do, they don't know how to use it. (If you fall into the latter category, check out the 8 Week Power Blog Launch.) Instead of comments, I get emails from visitors … [Read more...] about Is a Squeeze Page the Key to Achieving Marketing Magic?
marketing magic
They Call Her Princess Chunk
Princess Chunk is the "nickname" given to a 44 pound American Domestic Shorthair cat found wandering the streets of Voorhees, NJ. Considering that the average American domestic shorthair weighs in the neighborhood of 10-12 pounds, Princess chunk is in a weight class all her own. As a matter of fact, she's just 2 pounds shy of the Guiness World Record. The category was … [Read more...] about They Call Her Princess Chunk
The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”
Not so long ago, THE DEFINITIVE go to magic marketing word was "free". Whether it was a free sample, a free trial or a free issue, free was a great word to use to capture attention. Those were the days when marketing messages were only being created by "professionals". Then came the internet, where anyone with a connection to the internet could become a "marketing … [Read more...] about The New Magic Marketing Words: “Green”, “Secret”, “Cure” and “Fat”