If you own a business, it's critically important that you know how advertising works. Advertising is important because it helps to create awareness and increase sales. Advertising helps to create awareness and to increase sales. It's necessary so your company can grow and succeed in the marketplace. There are many ways you can advertise your business, such as TV, radio, print … [Read more...] about How Advertising Works
marketing strategy
Familiarity Breeds Business not Contempt
It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt