"Advertising is what you do when you can't go see somebody. That's all it is." Fairfax Cone (1963) "Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't." Morris Hite (1988) People who don't understand the sales process don't understand advertising. Unfortunately, people who don't … [Read more...] about How Advertising Works
marketing strategy
Essential Secrets to Creating Successful Internet Marketing Strategies
Before you get to work creating internet marketing strategies you must first recognize the difference between internet marketing strategies and internet marketing tactics. There's a huge difference between internet marketing strategies and internet marketing tactics. A strategy is an overall plan - a road map with the beginning and end destinations clearly marked. The … [Read more...] about Essential Secrets to Creating Successful Internet Marketing Strategies
Familiarity Breeds Business not Contempt
It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt