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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

marketing strategy

How Advertising Works

October 27, 2008 by Kathryn Hendershot 6 Comments

Advertising is salesmanship mass produced. No one would bother to use advertising if they could talk to all their prospects face-to-face. But they can’t.

If you own a business, it's critically important that you know how advertising works. Advertising is important because it helps to create awareness and increase sales. Advertising helps to create awareness and to increase sales.  It's necessary so your company can grow and succeed in the marketplace. There are many ways you can advertise your business, such as TV, radio, print … [Read more...] about How Advertising Works

Online Marketing Strategies for Every Business

September 25, 2008 by Kathryn Hendershot Leave a Comment

online marketing strategies

Online marketing strategies can promote your products and services online. The type of sale your business is making plays a big role in which marketing strategies and tactics will work for your business. These four online marketing strategies are effective no matter what type of sale your business is making. Want to learn what type of sale your business is making? Pick up … [Read more...] about Online Marketing Strategies for Every Business

Familiarity Breeds Business not Contempt

September 8, 2008 by Kathryn Hendershot 3 Comments

It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business with you. One of the reasons why it's so important to adopt a niche marketing strategy is that all of us are bombarded by thousands of … [Read more...] about Familiarity Breeds Business not Contempt

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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