Marketing vs Advertising

When we're talking about small business marketing strategies - a great starting point is to get clear on the terminology. The terms "marketing" and "advertising" are often used interchangeably.  The problem is - they dont' mean the same thing.   One of the first "topics" I cover  in my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver … [Read more...] about Small Business Marketing Strategies: Marketing vs Advertising