Finding your niche market is like discovering rocket fuel. By identifying your target niche market, you can focus upon your customers' goals, desires and problems. When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market
niche market
Niche Marketing Improves Lead Generation
Lead generation is an integral part of building any business - big or small. Lead generation is a business term for the various methods of gathering contact information from prospective customers. In other words, if you're a business owner - lead generation is all about finding new customers who are willing and able to buy your products and services. A decade ago - the most … [Read more...] about Niche Marketing Improves Lead Generation
Your Website Marketing Strategy
Planning your website marketing strategy is like mapping out a road trip. You identify in advance where you want to be so you can easily see which roads will take you to there. Your marketing strategy is a road map. You use it to get from where you are - to where you want to be. Tactics are the actions that designed to achieve the goals you set in your marketing … [Read more...] about Your Website Marketing Strategy
Brand Development Process
The brand development process is just that - a process. So many small business owners want it to be a task to be completed. Something to check off your list of things to do. It's easy to understand where someone might get that idea. After all, the term branding was first used to describe burning a mark into the flesh of cattle. I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process
Niche Marketing: Narrowing Your Focus
Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It's important to keep in mind that advertising never forced anyone to buy anything. If you cannot create a marketing message that addresses the specific needs of your target customers,it will not make it through … [Read more...] about Niche Marketing: Narrowing Your Focus