Finding your niche market is like discovering rocket fuel. By identifying your target niche market, you can focus upon your customers' goals, desires and problems. When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market
niche marketing strategy
Why you need a niche marketing strategy for your business
Niche marketing means defining a target audience for your marketing message. Quite simply, a niche marketing strategy is choosing the target audience for your marketing materials. Using a niche marketing strategy allows you to save money on advertising while increasing your marketing ROI. Did you know that every content marketing strategy BEGINS by developing a niche … [Read more...] about Why you need a niche marketing strategy for your business
Niche Marketing Strategy for Small Businesses
Defining a target audience is one of the greatest challenges I help clients to overcome. Implementing a niche marketing strategy is a formula for success. It can make it easier to create compelling and selling marketing messages. By focusing on a specific audience - you reduce your competition. When you reduce your competition, you increase your odds of success. Targeting … [Read more...] about Niche Marketing Strategy for Small Businesses
Niche Marketing Improves Lead Generation
Lead generation is an integral part of building any business - big or small. Lead generation is a business term for the various methods of gathering contact information from prospective customers. In other words, if you're a business owner - lead generation is all about finding new customers who are willing and able to buy your products and services. A decade ago - the most … [Read more...] about Niche Marketing Improves Lead Generation
Great Moments in Niche Marketing
The other day, I was over at the ARS Technica blog - reading about the latest iPhone news when a banner ad in the blog's header caught my attention. So much for "banner ad blindness" or the old "online banner ads don't work" because this one did. The banner ad that caught my eye and earned my click was for the new Schlage Link products - lock products for your home which you … [Read more...] about Great Moments in Niche Marketing