Finding your niche market is like discovering rocket fuel. By identifying your target niche market, you can focus upon your customers' goals, desires and problems. When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market
niche marketing wisdom
Niche Marketing Improves Lead Generation
Lead generation is an integral part of building any business - big or small. Lead generation is a business term for the various methods of gathering contact information from prospective customers. In other words, if you're a business owner - lead generation is all about finding new customers who are willing and able to buy your products and services. A decade ago - the most … [Read more...] about Niche Marketing Improves Lead Generation
Exposing Deceptive Marketing Tactics with Social Media
As the web matures and users become more web savvy, it's becoming more dangerous than ever to engage in deceptive marketing practices. In the post Blogs and the Art of Deception I wrote about a website which was designed to look like a blog. Instead of "testimonials" the faux blog contained hard coded "comments" to act as user testimonials, compete with avatars - pulled … [Read more...] about Exposing Deceptive Marketing Tactics with Social Media
Requiem for Monitor 110
Being an entrepreneur is tough. I believe that one of the reasons that successful entrepreneurs are so revered is that they symbolize the triumph of the little guy who battles insurmountable odds and wins. The reason we love those stories so is we all know that for every FedEx/ YouTube/ [insert name of entrepreneur who made it here] triumph there are thousands of … [Read more...] about Requiem for Monitor 110
Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch
Catherine Lawson writes "Do you think you know it all?" ... to which, unfortunately there are times when I must answer... why yes.... I do think I know a damned lot about marketing. Obviously, I think I know a lot about marketing... because I wrote a book on the subject. Before I wrote the darned thing however, I did a LOT of research. I did this because, in all honesty, I … [Read more...] about Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch