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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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Niche Marketing

Finding Your Niche Market

March 29, 2018 by Kathryn Hendershot Leave a Comment

Seeing your customers as individuals allows you to focus upon their goals, desires and problems.

Finding your niche market is like discovering rocket fuel.  By identifying your target niche market, you can focus upon your customers' goals, desires and problems.  When you know your target audience's goals, desires and problems, only then can you create powerful, compelling and selling marketing messages. Unfortunately, when you're not targeting a specific type of … [Read more...] about Finding Your Niche Market

Why you need a niche marketing strategy for your business

September 9, 2011 by Kathryn Hendershot

Niche marketing means defining a target audience for your marketing message.  Quite simply, a niche marketing strategy is choosing the target audience for your marketing materials.   Using a niche marketing strategy allows you to save money on advertising while increasing your marketing ROI. Did you know that every content marketing strategy BEGINS by developing a niche … [Read more...] about Why you need a niche marketing strategy for your business

Niche Marketing Strategy for Small Businesses

August 23, 2011 by Kathryn Hendershot

Defining a target audience is one of the greatest challenges I help clients to overcome. Implementing a niche marketing strategy is a formula for success. It can make it easier to create compelling and selling marketing messages.  By focusing on a specific audience - you reduce your competition.  When you reduce your competition, you increase your odds of success. Targeting … [Read more...] about Niche Marketing Strategy for Small Businesses

Niche Marketing Improves Lead Generation

June 21, 2010 by Kathryn Hendershot 3 Comments

Lead generation is an integral part of building any business - big or small.   Lead generation is a business term for the various methods of gathering contact information from prospective customers.  In other words, if you're a business owner - lead generation is all about finding new customers who are willing and able to buy your products and services. A decade ago - the most … [Read more...] about Niche Marketing Improves Lead Generation

The Kiss of Death for Your Small Business Marketing

March 23, 2010 by Kathryn Hendershot 1 Comment

The kiss of death... it's meaning is an action or relationship that is ultimately ruinous. While the "kiss of death" may set in motion a series of events that lead to ruin, in itself - the kiss of death is a singular moment - like when Judas kissed Jesus when he betrayed Him to the Roman soldiers. When it comes to your small business - there is a similar singularity which … [Read more...] about The Kiss of Death for Your Small Business Marketing

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