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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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Brand Development Process

September 26, 2008 by Kathryn Hendershot 2 Comments

it's called the brand development process process because it's a never ending job.

The brand development process is just that - a process.  So many small business owners want it to be a task to be completed.  Something to check off your list of things to do. It's easy to understand where someone might get that idea.  After all, the term branding was first used to describe burning a mark into the flesh of cattle.  I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process

Viral Marketing Campaigns

August 25, 2008 by Kathryn Hendershot 2 Comments

A viral marketing campaign is when you create something that people want to share with their friends and family.

Viral marketing campaigns are a great way to get your message out there. They are also a great way to get people talking about your product or service. Just remember that there is no "off" button to hit when a marketing campaign goes viral. About Viral Marketing Campaigns A viral marketing campaign is when you create something that people want to share with their … [Read more...] about Viral Marketing Campaigns

What Every Business Owner Needs to Know About Web 2.0

August 1, 2008 by Kathryn Hendershot 7 Comments

Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a Google Alert set to alert her to when her business is being … [Read more...] about What Every Business Owner Needs to Know About Web 2.0

They Call Her Princess Chunk

July 31, 2008 by Kathryn Hendershot Leave a Comment

Princess Chunk is the "nickname" given to a 44 pound American Domestic Shorthair cat found wandering the streets of Voorhees, NJ. Considering that the average American domestic shorthair weighs in the neighborhood of 10-12 pounds, Princess chunk is in a weight class all her own. As a matter of fact, she's just 2 pounds shy of the Guiness World Record. The category was … [Read more...] about They Call Her Princess Chunk

How to Launch a Dream…

July 30, 2008 by Kathryn Hendershot 1 Comment

If you want a study in how to launch a dream, look no further than to the newest player in the search game. Cuil (pronounced "cool") is trying OH SO HARD to be cool by being "anti-Google".  Everything they do screams "We are Anti-Google" down to the black vs white background of the search page. Cuil certainly did it right when it came to generating Web 2.0 buzz which is why … [Read more...] about How to Launch a Dream…

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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