The brand development process is just that - a process. So many small business owners want it to be a task to be completed. Something to check off your list of things to do. It's easy to understand where someone might get that idea. After all, the term branding was first used to describe burning a mark into the flesh of cattle. I'm sure the cowboys who perform this job are … [Read more...] about Brand Development Process
PR
Viral Marketing: Be Careful What You Wish For …
I've written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get "free" marketing by creating enough "buzz" to elevate a marketing campaign from "ordinary" to "viral". Fortunately, marketing doesn't carry the risks of say, oh brain surgery. When you screw up and make a marketing mistake, … [Read more...] about Viral Marketing: Be Careful What You Wish For …
What Every Business Owner Needs to Know About Web 2.0
Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a Google Alert set to alert her to when her business is being … [Read more...] about What Every Business Owner Needs to Know About Web 2.0
They Call Her Princess Chunk
Princess Chunk is the "nickname" given to a 44 pound American Domestic Shorthair cat found wandering the streets of Voorhees, NJ. Considering that the average American domestic shorthair weighs in the neighborhood of 10-12 pounds, Princess chunk is in a weight class all her own. As a matter of fact, she's just 2 pounds shy of the Guiness World Record. The category was … [Read more...] about They Call Her Princess Chunk
How to Launch a Dream…
If you want a study in how to launch a dream, look no further than to the newest player in the search game. Cuil (pronounced "cool") is trying OH SO HARD to be cool by being "anti-Google". Everything they do screams "We are Anti-Google" down to the black vs white background of the search page. Cuil certainly did it right when it came to generating Web 2.0 buzz which is why … [Read more...] about How to Launch a Dream…