One of the toughest parts of working as a small business marketing consultant is dealing with unrealistic expectations. Many small business owners have a really hard time knowing how to set "realistic expectations" and all it takes is a quick glance at the latest promises being made by the "get rich quick, make $100,000 a day while sitting on your ass" to see why. For … [Read more...] about Are Unrealistic Marketing Expectations Sabatoging Your Business?
small business marketing consultant
You may have noticed, my blog doesn't get a lot of comments. This is because my "target" audience is NOT other bloggers. My target audience is small business owners - many of whom don't have a blog or if they do, they don't know how to use it. (If you fall into the latter category, check out the 8 Week Power Blog Launch.) Instead of comments, I get emails from visitors … [Read more...] about Is a Squeeze Page the Key to Achieving Marketing Magic?
Being a small business marketing consultant has always been hard. Usually, when a small business owner hires a small business marketing consultant it's because the current marketing message isn't working. So, the small business marketing consultant's first job is to let the client know that his/her marketing campaign is U-G-L-Y! It's a lot like "What Not To Wear" except … [Read more...] about The Problem with Small Business Marketing Consultants