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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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small business marketing consultant

Are Unrealistic Marketing Expectations Sabatoging Your Business?

December 5, 2008 by Kathryn Hendershot Leave a Comment

One of the toughest parts of working as a small business marketing consultant is dealing with unrealistic expectations. Many small business owners have a really hard time knowing how to set "realistic expectations" and all it takes is a quick glance at the latest promises being made by the "get rich quick, make $100,000 a day while sitting on your ass" to see why. For … [Read more...] about Are Unrealistic Marketing Expectations Sabatoging Your Business?

Is a Squeeze Page the Key to Achieving Marketing Magic?

October 6, 2008 by Kathryn Hendershot 2 Comments

You may have noticed, my blog doesn't get a lot of comments.  This is because my "target" audience is NOT other bloggers.  My target audience is small business owners - many of whom don't have a blog or if they do, they don't know how to use it.  (If you fall into the latter category, check out the 8 Week Power Blog Launch.) Instead of comments, I get emails from visitors … [Read more...] about Is a Squeeze Page the Key to Achieving Marketing Magic?

The Problem with Small Business Marketing Consultants

October 3, 2008 by Kathryn Hendershot 3 Comments

Being a small business marketing consultant has always been hard. Usually, when a small business owner hires a small business marketing consultant it's because the current marketing message isn't working. So, the small business marketing consultant's first job is to let the client know that his/her marketing campaign is U-G-L-Y! It's a lot like "What Not To Wear" except … [Read more...] about The Problem with Small Business Marketing Consultants

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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