Lead generation is an integral part of building any business - big or small. Lead generation is a business term for the various methods of gathering contact information from prospective customers. In other words, if you're a business owner - lead generation is all about finding new customers who are willing and able to buy your products and services. A decade ago - the most … [Read more...] about Niche Marketing Improves Lead Generation
Small Business Marketing Success Online
Small Business Marketing Strategies Revealed
I've been sharing here some tales of my own struggles with implementing marketing strategies for my small business. In The Kiss of Death for Your Small Business Marketing I shared how not knowing the answer to the question, "Who is your customer" is the kiss of death for any small business marketing strategy. Of course, who is your customer is just the first of many … [Read more...] about Small Business Marketing Strategies Revealed
Small Business Marketing Strategies: Blogging
OnStartups is a blog launched by Dharmesh Shah. Today he's sharing a video of a speech he delivered at the Business of Software conference held in Boston. The video is WELL worth the time to watch it! Everything I Know About Startups If you're in a "video watching challenged state" (i.e. at work, slow connection, etc.) Here's a top line overview of the … [Read more...] about Small Business Marketing Strategies: Blogging
Small Business Marketing Strategies – Focusing On Providing Value
When you search the web for small business marketing strategies, you'll get lots of advice ranging from "create a USP - Unique Selling Proposition" to " launch a blog to create marketing magic". Don't get me wrong, you need a USP to differentiate your business from others who do what you do and a blog is a GREAT way to market your business - but creating a small business … [Read more...] about Small Business Marketing Strategies – Focusing On Providing Value
The Problem with Small Business Marketing Consultants
Being a small business marketing consultant has always been hard. Usually, when a small business owner hires a small business marketing consultant it's because the current marketing message isn't working. So, the small business marketing consultant's first job is to let the client know that his/her marketing campaign is U-G-L-Y! It's a lot like "What Not To Wear" except … [Read more...] about The Problem with Small Business Marketing Consultants