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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

Small Business Marketing Success Online

Niche Market Products Can Grow Your Business

May 5, 2022 by Kathy 1 Comment

Niche Market Products can help grow your business. The benefits of selling products and services in niche markets are numerous and include increased product launch success, better ROI on marketing expenditures and better content marketing engagement. What is a Niche Market Product? A niche market product is a product that targets a very specific group of people. Niche … [Read more...] about Niche Market Products Can Grow Your Business

Niche Marketing Improves Lead Generation

June 21, 2010 by Kathryn Hendershot 3 Comments

Lead generation is an integral part of building any business - big or small.   Lead generation is a business term for the various methods of gathering contact information from prospective customers.  In other words, if you're a business owner - lead generation is all about finding new customers who are willing and able to buy your products and services. A decade ago - the most … [Read more...] about Niche Marketing Improves Lead Generation

Small Business Marketing Strategies Revealed

April 27, 2010 by Kathryn Hendershot Leave a Comment

I've been sharing here some tales of my own struggles with implementing marketing strategies for my small business.    In The Kiss of Death for Your Small Business Marketing I shared how not knowing the answer to the question, "Who is your customer" is the kiss of death for any small business marketing strategy. Of course, who is your customer is just the first of many … [Read more...] about Small Business Marketing Strategies Revealed

Small Business Marketing Strategies: Blogging

November 7, 2008 by Kathryn Hendershot 1 Comment

OnStartups is a blog launched by Dharmesh Shah.    Today he's sharing a video of a speech he delivered at the  Business of Software conference held in Boston.  The video is WELL worth the time to watch it! Everything I Know About Startups If you're in a "video watching challenged state" (i.e. at work, slow connection, etc.)   Here's a top line overview of the … [Read more...] about Small Business Marketing Strategies: Blogging

Small Business Marketing Strategies – Focusing On Providing Value

October 10, 2008 by Kathryn Hendershot 2 Comments

When you search the web for small business marketing strategies, you'll get lots of advice ranging from "create a USP - Unique Selling Proposition" to " launch a blog to create marketing magic".  Don't get me wrong, you need a USP to differentiate your business from others who do what you do and a blog is a GREAT way to market your business - but creating a small business … [Read more...] about Small Business Marketing Strategies – Focusing On Providing Value

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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