• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Marketing Tactics vs Marketing Strategy
  • Advertising and the Major Sale
  • Niche Marketing

Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

  • About the Author
    • About the Book
      • Beyond the Niche
  • Niche Marketing
    • How to Identify Your Niche Market

Small Business Marketing Success Online

Niche Marketing Improves Lead Generation

June 21, 2010 by Kathryn Hendershot 3 Comments

Lead generation is an integral part of building any business - big or small.   Lead generation is a business term for the various methods of gathering contact information from prospective customers.  In other words, if you're a business owner - lead generation is all about finding new customers who are willing and able to buy your products and services. A decade ago - the most … [Read more...] about Niche Marketing Improves Lead Generation

Small Business Marketing Strategies Revealed

April 27, 2010 by Kathryn Hendershot Leave a Comment

I've been sharing here some tales of my own struggles with implementing marketing strategies for my small business.    In The Kiss of Death for Your Small Business Marketing I shared how not knowing the answer to the question, "Who is your customer" is the kiss of death for any small business marketing strategy. Of course, who is your customer is just the first of many … [Read more...] about Small Business Marketing Strategies Revealed

Small Business Marketing Strategies: Blogging

November 7, 2008 by Kathryn Hendershot 1 Comment

OnStartups is a blog launched by Dharmesh Shah.    Today he's sharing a video of a speech he delivered at the  Business of Software conference held in Boston.  The video is WELL worth the time to watch it! Everything I Know About Startups If you're in a "video watching challenged state" (i.e. at work, slow connection, etc.)   Here's a top line overview of the … [Read more...] about Small Business Marketing Strategies: Blogging

Small Business Marketing Strategies – Focusing On Providing Value

October 10, 2008 by Kathryn Hendershot 2 Comments

When you search the web for small business marketing strategies, you'll get lots of advice ranging from "create a USP - Unique Selling Proposition" to " launch a blog to create marketing magic".  Don't get me wrong, you need a USP to differentiate your business from others who do what you do and a blog is a GREAT way to market your business - but creating a small business … [Read more...] about Small Business Marketing Strategies – Focusing On Providing Value

The Problem with Small Business Marketing Consultants

October 3, 2008 by Kathryn Hendershot 3 Comments

Being a small business marketing consultant has always been hard. Usually, when a small business owner hires a small business marketing consultant it's because the current marketing message isn't working. So, the small business marketing consultant's first job is to let the client know that his/her marketing campaign is U-G-L-Y! It's a lot like "What Not To Wear" except … [Read more...] about The Problem with Small Business Marketing Consultants

Next Page »

Primary Sidebar

More to See

Branding as a bonding experience

How strongly are your customers bonded to your business?

September 14, 2006 By Kathryn Hendershot

Way Beyond Boring: Advertising as fashion

September 13, 2006 By Kathryn Hendershot

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

Footer

Text Widget

This is an example of a text widget which can be used to describe a particular service. You can also use other widgets in this location.

Examples of widgets that can be placed here in the footer are a calendar, latest tweets, recent comments, recent posts, search form, tag cloud or more.

Sample Link.

Recent

  • Finding Your Niche Market
  • Marketing is more than you think
  • Features vs Benefits
  • Why you need a niche marketing strategy for your business
  • Niche Marketing Strategy for Small Businesses

Search

Tags

Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

Copyright © 2021 · Magazine Pro on Genesis Framework · WordPress · Log in