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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

  • About the Author
    • About the Book
      • Beyond the Niche
  • About Niche Marketing
    • How to Identify Your Niche Market

small business

How Advertising Works

October 27, 2008 by Kathryn Hendershot 6 Comments

Advertising is salesmanship mass produced. No one would bother to use advertising if they could talk to all their prospects face-to-face. But they can’t.

If you own a business, it's critically important that you know how advertising works. Advertising is important because it helps to create awareness and increase sales. Advertising helps to create awareness and to increase sales.  It's necessary so your company can grow and succeed in the marketplace. There are many ways you can advertise your business, such as TV, radio, print … [Read more...] about How Advertising Works

Niche Marketing and Advertising Effectiveness

September 2, 2008 by Kathryn Hendershot 2 Comments

There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market - one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow the focus of their marketing efforts. Seeking better results by narrowing their focus seems counterintuitive to them. They want to … [Read more...] about Niche Marketing and Advertising Effectiveness

Viral Marketing Campaigns

August 25, 2008 by Kathryn Hendershot 2 Comments

A viral marketing campaign is when you create something that people want to share with their friends and family.

Viral marketing campaigns are a great way to get your message out there. They are also a great way to get people talking about your product or service. Just remember that there is no "off" button to hit when a marketing campaign goes viral. About Viral Marketing Campaigns A viral marketing campaign is when you create something that people want to share with their … [Read more...] about Viral Marketing Campaigns

Developing powerful marketing strategies

April 30, 2008 by Kathryn Hendershot 3 Comments

STEP ONE - Research, research research This is where you find out what you do not know. The more you know, the better your marketing strategy will be. Be certain you define the following: Your customers * What is their age? * What is their income? * What is their level of education? * What is their marital statues? * Do they have a religious preference? * What is their … [Read more...] about Developing powerful marketing strategies

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing Social Media Marketing target audience the long term value of a customer transparency viral marketing word of mouth advertising word of mouth marketing

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