Al Bundy is a fictional character on the television show Married with Children. Al is the consumate loser who sells women's shoes in the mall and whose string of failures provided enough fodder to spawn over 250 episodes of the show. In one episode, after fielding yet another call from a disgruntled shoe customer, Al decides to put his knowledge of shoes to work by setting up … [Read more...] about What you can learn from Al Bundy about advertising your small business
television advertising
Can Accountability and Advertising Co-exist?
There is a quote that goes "Half the money I spend on advertising is wasted; the trouble is I don't know which half." It's attributed to John Wanamaker (1838 - 1922) and is widely used because often, advertising expenditures are done with the "spray and pray" method. The reason I wrote my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver … [Read more...] about Can Accountability and Advertising Co-exist?