In theory, the quest for viral marketing appears to be a pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore. The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow others to "pimp" your products and services for you. On the … [Read more...] about The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore
viral marketing
Viral Marketing: Be Careful What You Wish For …
I've written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get "free" marketing by creating enough "buzz" to elevate a marketing campaign from "ordinary" to "viral". Fortunately, marketing doesn't carry the risks of say, oh brain surgery. When you screw up and make a marketing mistake, … [Read more...] about Viral Marketing: Be Careful What You Wish For …
The Quest for Viral Marketing
It's the holy grail of marketing these days: the quest to create a viral marketing campaign. Thirty years ago, advertising agencies were charged with creating advertising and marketing messages that delivered results. Now, there's a new face of advertising where it seems that the goal of creating an advertising campaign that delivers results doesn't make it into the top ten … [Read more...] about The Quest for Viral Marketing