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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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      • Beyond the Niche
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viral marketing

The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore

September 23, 2008 by Kathryn Hendershot 2 Comments

In theory, the quest for viral marketing appears to be a  pursuit of viral marketing a GREAT way to get “free” marketing without feeling like a filthy marketing whore.  The job of a viral marketing campaign is to create enough “buzz” to elevate a marketing campaign from “ordinary” to “viral” and, as a result, allow others to "pimp" your products and services for you. On the … [Read more...] about The Dark Side of Viral Marketing: Feeling Like a Filthy Marketing Whore

Viral Marketing: Be Careful What You Wish For …

August 25, 2008 by Kathryn Hendershot Leave a Comment

I've written before about the perils involved in the pursuit of viral marketing. on the surface, it appears that viral marketing is a GREAT way to get "free" marketing by creating enough "buzz" to elevate a marketing campaign from "ordinary" to "viral". Fortunately, marketing doesn't carry the risks of say, oh brain surgery. When you screw up and make a marketing mistake, … [Read more...] about Viral Marketing: Be Careful What You Wish For …

The Quest for Viral Marketing

August 12, 2008 by Kathryn Hendershot 2 Comments

It's the holy grail of marketing these days: the quest to create a viral marketing campaign. Thirty years ago, advertising agencies were charged with creating advertising and marketing messages that delivered results. Now, there's a new face of advertising where it seems that the goal of creating an advertising campaign that delivers results doesn't make it into the top ten … [Read more...] about The Quest for Viral Marketing

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing plan marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising

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