If you didn't know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing. Great marketing and advertising can't replace customer service and most importantly - customer satisfaction's role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers to your business – THE … [Read more...] about Customer Satisfaction = Marketing Magic
word of mouth advertising
How to Create Word of Mouth Marketing
There's a marketing axiom which goes along the lines of "potential customers must be exposed to your message between 7 and 28 times before they will act upon your marketing message". Those marketing exposures are sometimes referred to as "marketing touches" and when your customers are making those marketing touches for you - that is called Word of Mouth Marketing. Creating … [Read more...] about How to Create Word of Mouth Marketing
Social Marketing is Like Showing Up Naked to a Cocktail Party
If there's one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Social media is like a cocktail party. If you want to use social media to market your business, you'd better be prepared to show up naked. Imagine if you attended a cocktail party naked. The moment you walk in, everyone will know if you've been … [Read more...] about Social Marketing is Like Showing Up Naked to a Cocktail Party
Word of Mouth Marketing
Word of mouth marketing is the most effective type of marketing. It's so effective because your customer is putting their reputation on the line. Your customer has nothing to gain from their recommendation but the appreciation of their friends and family. Ideally, as people talk about good products and services, word spreads to more and more people. They not only speak out on … [Read more...] about Word of Mouth Marketing