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Marketing Magic, anyone?

Are you weary of the promises of a secret formula to creating "marketing magic" ? Have you been frustrated when one of these "marketing magic solutions" admonishes you to just "pick a niche". This admonition is often delivered in the same tone as an annoyed parent would issue the command to "eat your vegetables" or "pick up your room".

It's practically marketing 101 to tell you to "choose a target audience" yet many authors leap past this step and directly into instructions on how to harness this powerful marketing strategy.

After working for over two decades with small business owners, I’ve seen first hand the importance and power of picking the proper target audience or niche.

Tightly targeting your message is essential to creating compelling and selling messages.

Beyond the Niche:was created to help you open the door and see inside your customer’s mind! By viewing your business and your marketing messages from the customers point of view, you’ll find it easier to create marketing messages that break through the clutter and CONNECT with your customers.

Are you ready to move beyond fluff and puffery when it comes to marketing your business?

Are you ready to create marketing messages that truly "speak" to your customers?

Are you ready for every advertising dollar you spend to work hard creating more business for your business?

Written in a friendly, informative tone, Kathy shares with you strategies that her clients have used to create measurable results even when constrained by a shoestring budget.

Real World Marketing Wisdom from an experienced advertising veteran.

If you’re tired of the "spray and pray" approach to advertising your business….

If you know that "just picking" a target market by opening the yellow pages and choosing a category sounds too haphazard a foundation to build an effective marketing plan…

If the thought of "data mining" makes your head ache…

There is a better way.

There is a simple, intuitive formula to uncover what your customers are REALLY looking for when they enter the doors of your store or click on your website.

Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results