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Beyond Niche Marketing

When you focus upon a unique target market, you improve performance while reducing costs.

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small business marketing

The Secret to Creating Successful Marketing Strategies

February 9, 2009 by Kathryn Hendershot Leave a Comment

Creating successful marketing strategies is a common goal for many small business owners and if you're like most small business owners, you have a "love/hate" relationship with your small business marketing.    On one hand, you LOVE the promise of business growth and profits that a successful marketing strategy can deliver.  On the other hand, if you're like most small business … [Read more...] about The Secret to Creating Successful Marketing Strategies

Small Business Marketing with Blogs

February 3, 2009 by Kathryn Hendershot 2 Comments

I am amazed at the number of business owners think there’s some kind of “magic” at work when it comes to marketing your small business with a blog.It's true, small business marketing is a lot EASIER when you have a self hosted blog as the foundation for your website - but when it comes to creating small business marketing magic - well, you're going to be the one responsible for … [Read more...] about Small Business Marketing with Blogs

Marketing Your Small Business – Sweating the small stuff

January 28, 2009 by Kathryn Hendershot 3 Comments

One thing that is common amongst small business owners is to "sweat the small stuff" when it comes to creating marketing messages and advertising for your small business. Unfortunately, it's all too common for a business owner to try to "micro- manage" their marketing messages.  Long ago in the early days of my business, I had a client who was so obsessed with the micro … [Read more...] about Marketing Your Small Business – Sweating the small stuff

The Secret To Success in Small Business Marketing: Word of Mouth Marketing

September 29, 2008 by Kathryn Hendershot Leave a Comment

There really is a "secret" to achieving success in your small business marketing.   I guess I thought this "secret" was fairly obvious, but recent experiences have illustrated for me that in the case of small business owners and entrepreneurs, word of mouth marketing can make or break your business.  It shouldn't come as a surprise that customer satisfaction is truly the secret … [Read more...] about The Secret To Success in Small Business Marketing: Word of Mouth Marketing

Niche Marketing for Small Businesses

May 19, 2008 by Kathryn Hendershot Leave a Comment

When your business is small, you must develop a laser focus on your customers. Who they are and most importantly, why they buy from you. It doesn't matter if your B2B (business to business) or B2C (business to consumer) the key to marketing success is to be extremely specific in describing what you do for your customers. This practice is frequently referred to as "Niche … [Read more...] about Niche Marketing for Small Businesses

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