Small business marketing is more than advertising. It's more than brochures, banners and business cards. Marketing is the way you "package and present" your business to the world. The foundation of your marketing is often boiled down to the 4 P's: product price place and promotion. Product is the first pillar of your marketing foundation. What products … [Read more...] about Small Business Marketing is More than Advertising
small business marketing
The Secret to Creating Successful Marketing Strategies
Creating successful marketing strategies is a common goal for many small business owners and if you're like most small business owners, you have a "love/hate" relationship with your small business marketing. On one hand, you LOVE the promise of business growth and profits that a successful marketing strategy can deliver. On the other hand, if you're like most small business … [Read more...] about The Secret to Creating Successful Marketing Strategies
Small Business Marketing with Blogs
I am amazed at the number of business owners think there’s some kind of “magic” at work when it comes to marketing your small business with a blog.It's true, small business marketing is a lot EASIER when you have a self hosted blog as the foundation for your website - but when it comes to creating small business marketing magic - well, you're going to be the one responsible for … [Read more...] about Small Business Marketing with Blogs
Marketing Your Small Business – Sweating the small stuff
One thing that is common amongst small business owners is to "sweat the small stuff" when it comes to creating marketing messages and advertising for your small business. Unfortunately, it's all too common for a business owner to try to "micro- manage" their marketing messages. Long ago in the early days of my business, I had a client who was so obsessed with the micro … [Read more...] about Marketing Your Small Business – Sweating the small stuff
The Secret To Success in Small Business Marketing: Word of Mouth Marketing
There really is a "secret" to achieving success in your small business marketing. I guess I thought this "secret" was fairly obvious, but recent experiences have illustrated for me that in the case of small business owners and entrepreneurs, word of mouth marketing can make or break your business. It shouldn't come as a surprise that customer satisfaction is truly the secret … [Read more...] about The Secret To Success in Small Business Marketing: Word of Mouth Marketing