If you didn't know it before, know it now: Customer satisfaction plays a HUGE role in the success of your marketing. Great marketing and advertising can't replace customer service and most importantly - customer satisfaction's role in the success of your business. In Adventures in Small Business Marketing, I shared: Great marketing can bring customers to your business – THE … [Read more...] about Customer Satisfaction = Marketing Magic
Customer Service
Customer Satisfaction and Marketing
Customer satisfaction is a huge factor in the success or failure of your marketing campaign. If customers are unhappy with your product or service, they're not likely to stick around for long. Customer satisfaction plays a huge role in customer retention. That's why it's so important to make sure that your customers are satisfied with what you're … [Read more...] about Customer Satisfaction and Marketing
What Every Business Owner Needs to Know About Web 2.0
Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a Google Alert set to alert her to when her business is being … [Read more...] about What Every Business Owner Needs to Know About Web 2.0
Social Marketing is Like Showing Up Naked to a Cocktail Party
If there's one term that you must keep in mind when you decide to engage in Social Marketing, it would have to be TRANSPARENCY! Social media is like a cocktail party. If you want to use social media to market your business, you'd better be prepared to show up naked. Imagine if you attended a cocktail party naked. The moment you walk in, everyone will know if you've been … [Read more...] about Social Marketing is Like Showing Up Naked to a Cocktail Party
Results of Poor Customer Service
Building a business is hard work. You invest blood, sweat and tears (not to mention truckloads of cash and every waking moment of your life) to get your business started. If you're like most entrepreneurs, you may be nurturing a dream of your business getting big, becoming successful and then you sell it and retire to somewhere warm. But for now.. you put your head down and … [Read more...] about Results of Poor Customer Service