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Beyond Niche Marketing

Beyond Niche Marketing

Get more customers. Grow your business.

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      • Beyond the Niche
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word of mouth marketing

How to Create Word of Mouth Marketing

January 13, 2009 by Kathryn Hendershot 2 Comments

There's a marketing axiom  which goes along the lines of "potential customers must be exposed to your message between 7 and 28 times before they will act upon your marketing message".  Those marketing exposures are sometimes referred to as "marketing touches" and when your customers are making those marketing touches for you - that is called Word of Mouth Marketing. Creating … [Read more...] about How to Create Word of Mouth Marketing

The Secret To Success in Small Business Marketing: Word of Mouth Marketing

September 29, 2008 by Kathryn Hendershot Leave a Comment

There really is a "secret" to achieving success in your small business marketing.   I guess I thought this "secret" was fairly obvious, but recent experiences have illustrated for me that in the case of small business owners and entrepreneurs, word of mouth marketing can make or break your business.  It shouldn't come as a surprise that customer satisfaction is truly the secret … [Read more...] about The Secret To Success in Small Business Marketing: Word of Mouth Marketing

Word of Mouth Marketing

May 12, 2008 by Kathryn Hendershot 1 Comment

Word of mouth marketing needs an outside the box hook so customers can recommend you.

Word of mouth marketing is the most effective type of marketing. It's so effective because your customer is putting their reputation on the line. Your customer has nothing to gain from their recommendation but the appreciation of their friends and family.  Ideally,  as people talk about good products and services, word spreads to more and more people. They not only speak out on … [Read more...] about Word of Mouth Marketing

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Advertising Advertising 2.0 advertising and marketing for small business owners advertising and the web Advertising Effectiveness Affordable Small Business Marketing Strategies Beyond Marketing blog blogging and branding branding branding and entrepreneurs building trust business building business marketing strategies business owner creating a product for a niche audience customer's reasons for buying Customer Service free PR major sale marketing campaign marketing magic marketing messages marketing strategy niche market Niche Marketing niche marketing for small businesses niche marketing strategy niche marketing wisdom PR small business small business advertising small business advertising solution small business marketing small business marketing consultant Small Business Marketing Strategies Small Business Marketing Success Online social marketing target audience the long term value of a customer transparency viral marketing viral video word of mouth advertising word of mouth marketing

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